Anne Ngatia

Principal Consultant

The Peanut Gallery Limited

2024

Nairobi, Kenya

Advise regional enterprises and agency partners on creative strategy, brand audits, campaign analytics and structured go-to-market plans, with a focus on converting insight into channel-ready briefs. Led a media-buying and customer acquisition mandate for Binance across 7 African markets, shaping localised narratives, activation priorities and performance routines that strengthened visibility and user activation. Built automated brand optimisation frameworks, reporting rhythms and practical playbooks that help traditional businesses move into data-led digital media and paid social ecosystems. Set up early client onboarding routines around quick performance reads, briefing discipline and first-30-day creative momentum.

Co-Founder & Chief Growth & Marketing Officer

Statsspeak Group Limited

2023

Nairobi, Kenya

Co-founded a data-led communications firm and built its brand architecture, marketing function, creative operating model and commercial infrastructure from the ground up. Generated KES 15M in net revenue in the first year by instituting disciplined business development systems, customer acquisition pipelines, pitch frameworks and client conversion routines. Developed brand and digital identity systems using earned media, SEO, executive thought leadership and social content, giving clients credible market presence quickly. Mentor cross-functional collaborators on proposal strategy, performance narratives, client briefing and commercially grounded creative thinking.

Regional Deputy Managing Partner (Strategic Initiatives)

Ogilvy Africa

2021 - 2023

Sub-Saharan Africa (30+ Markets)

Held accountability for brand positioning, commercial performance, digital reputation and strategic initiatives across 30+ Sub-Saharan African markets in a high-volume agency environment. Championed integrated PR, content and digital media strategies that achieved a 660% increase in digital engagement across 7 business-unit channels. Restructured the agency pitch-to-win framework from 32% in 2021 to 56% in 2022 by improving diagnosis, questioning, objection handling and the link between insight, creative idea and business case. Escalated average enterprise deal size from USD 24K to USD 45K by embedding stronger commercial scoping, pricing discipline and clearer production workflows.

Deputy Managing Partner

Ogilvy Africa Kenya

2018 - 2020

Nairobi, Kenya

Led a 10-person cross-functional team across brand management, digital marketing, corporate communications and creative delivery, translating client goals into briefs and measurable campaign work. Spearheaded Airtel Kenya's data-driven #GetWhatYouPayFor campaign, delivering a +3% market share gain from the leading competitor through sharper positioning and channel-led execution. Orchestrated integrated launch communications for Kenya Airways' NBO-NYC route across 50+ global markets, aligning creative, media and PR teams to support early ticketing conversions and international coverage. Coordinated NCBA Bank's post-merger brand repositioning campaign, stabilising corporate credibility and recognition during a high-stakes market transition.

Business Head

Scanad Kenya

2016 - 2018

Nairobi, Kenya

Owned the business unit P&L and delivered USD 500K in top-line growth through integrated brand, content and growth campaigns across FMCG, aviation and tourism clients. Designed and supervised data-led marketing strategies for Kenya Airways, producing a measurable 16% increase in intra-Africa corporate travel volumes. Partnered with creative, media, production and client teams to turn audience insight into campaigns that balanced brand equity with measurable response.