If I walked into a new role as a Business Development Manager tomorrow, my first Month wouldn't be spent chasing leads or making cold calls.
It would be spent asking questions and taking notes.
"Mgeni siku ya kwanza, siku ya pili mpe jembe a... moreIf I walked into a new role as a Business Development Manager tomorrow, my first Month wouldn't be spent chasing leads or making cold calls.
It would be spent asking questions and taking notes.
"Mgeni siku ya kwanza, siku ya pili mpe jembe akulimie." Even that hoe-wielding guest needs to first understand the shamba before he starts digging.
You don't cultivate what you haven't studied.
So before touching a single prospect, I'd want to know:
Who keeps coming back to us, and why?
What's the real story behind our current pipeline? Where is it actually coming from?
Which deals are closing, and which ones are dying quietly?
Where exactly are we bleeding opportunities?
Who in our network refers business to us without being asked?
If we drew our ideal customer, what would they look like on paper?
What partnership options are we sitting on but not using? Distributors, SACCOs, chamas, industry associations, county government tie-ups, vendor alliances, even informal referral networks within the local business community?
Are our present customers fully served, or are there opportunities to upsell?
And most importantly, where does leadership actually want this business to go?
Only after that groundwork would I put a plan on the table:
Our target.
Our unique advantage.
How we prospect, deliberately, not randomly.
How we build and protect relationships, because in Kenya, business still runs on trust and connection long before it runs on contracts.
Which partnerships are worth formalizing, whether that's co-selling with a complementary business, joint ventures for bigger tenders, or simple referral agreements that reward the people already sending us clients.
How we manage the pipeline honestly.
How we follow up as we mean it, not the one-call-and-disappear approach.
And how we measure whether any of it is actually working.
We often say: "Haraka haraka haina baraka."
Business development rewarded for activity alone becomes noise. Fifty calls a day means nothing if none of them are with the right person, at the right time, with the right offer, or the right partner standing beside you.
Real business development is about knowing exactly where your time creates value, who you should be building bridges with, and turning the right conversations into deals the business can actually bank on. less
If I walked into a new role as a Business Development Manager tomorrow, my first Month wouldn't be spent chasing leads or making cold calls.
It would be spent asking questions and taking notes.
"Mgeni siku ya kwanza, siku ya pili mpe jembe a... moreIf I walked into a new role as a Business Development Manager tomorrow, my first Month wouldn't be spent chasing leads or making cold calls.
It would be spent asking questions and taking notes.
"Mgeni siku ya kwanza, siku ya pili mpe jembe akulimie." Even that hoe-wielding guest needs to first understand the shamba before he starts digging.
You don't cultivate what you haven't studied.
So before touching a single prospect, I'd want to know:
Who keeps coming back to us, and why?
What's the real story behind our current pipeline? Where is it actually coming from?
Which deals are closing, and which ones are dying quietly?
Where exactly are we bleeding opportunities?
Who in our network refers business to us without being asked?
If we drew our ideal customer, what would they look like on paper?
What partnership options are we sitting on but not using? Distributors, SACCOs, chamas, industry associations, county government tie-ups, vendor alliances, even informal referral networks within the local business community?
Are our present customers fully served, or are there opportunities to upsell?
And most importantly, where does leadership actually want this business to go?
Only after that groundwork would I put a plan on the table:
Our target.
Our unique advantage.
How we prospect, deliberately, not randomly.
How we build and protect relationships, because in Kenya, business still runs on trust and connection long before it runs on contracts.
Which partnerships are worth formalizing, whether that's co-selling with a complementary business, joint ventures for bigger tenders, or simple referral agreements that reward the people already sending us clients.
How we manage the pipeline honestly.
How we follow up as we mean it, not the one-call-and-disappear approach.
And how we measure whether any of it is actually working.
We often say: "Haraka haraka haina baraka."
Business development rewarded for activity alone becomes noise. Fifty calls a day means nothing if none of them are with the right person, at the right time, with the right offer, or the right partner standing beside you.
Real business development is about knowing exactly where your time creates value, who you should be building bridges with, and turning the right conversations into deals the business can actually bank on. less
The Role of Ecommerce Web Design in Modern Business Growth
Looking to grow your business online? The Solid Corp helps businesses build a stronger digital presence through professional branding, result-driven marketing, and high-performing ecommerce websi... moreThe Role of Ecommerce Web Design in Modern Business Growth
Looking to grow your business online? The Solid Corp helps businesses build a stronger digital presence through professional branding, result-driven marketing, and high-performing ecommerce websites. As a trusted branding agency in Bangalore, we create memorable brand identities that help businesses stand out. Our Digital marketing agency Bangalore services focus on improving online visibility, reaching the right audience, and generating meaningful business growth. We also provide ecommerce solutions as an ecommerce web design company Bangalore, creating user-friendly online stores that turn visitors into customers. From brand identity to digital marketing and ecommerce development, we bring everything together to help your business grow with confidence. To know more read our blog https://dev.to/thesolidcorp/how-branding-digital-marketing-ecommerce-web-design-help-bangalore-businesses-grow-30gfless
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Ever felt like you could use a boost of energy? Here's a sneaky tip from me, Ochowa Nevi! Munch on a handful of almonds between meals for a quick, natural energy kick. They're packed with good fats, protein, and fiber – your body will thank you!
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EdTech News India Trends & Analysis | TheGlobalHues Hub
Stay informed on digital learning transformations with real-time EdTech News India reporting on TheGlobalHues. Our dedicated education segment covers key developments in AI-powered learning platform... moreEdTech News India Trends & Analysis | TheGlobalHues Hub
Stay informed on digital learning transformations with real-time EdTech News India reporting on TheGlobalHues. Our dedicated education segment covers key developments in AI-powered learning platforms, hybrid classrooms, online degree programs, skill development, and policy updates across K-12 and higher education. https://theglobalhues.com/category/education/less
The food industry is changing, and home chefs now have more opportunities to turn their cooking skills into a business. RTOR is a new home chef platform launch designed to connect talented home cooks with people loo... moreNew Home Chef Platform Launch – RTOR
The food industry is changing, and home chefs now have more opportunities to turn their cooking skills into a business. RTOR is a new home chef platform launch designed to connect talented home cooks with people looking for delicious homemade food. Instead of limiting your cooking to family and friends, RTOR gives home chefs an opportunity to showcase their food and reach more customers.
With RTOR, home chefs can build their presence, share their special dishes, and explore new ways to grow their home-based food business. For customers, the platform offers a convenient way to discover homemade meals and support local home chefs.
Whether you are an experienced home cook or someone planning to start a food business from home, RTOR can help you take the next step. The platform brings together homemade food, technology, and a community of passionate food creators.
Prosperity Pools provides professional pool maintenance, repair, and remodeling services in Houston, TX. The company helps homeowners keep their swimming pools clean, functional, safe, and visually appealing throughout the year.
Its pool maintenance se... moreProsperity Pools provides professional pool maintenance, repair, and remodeling services in Houston, TX. The company helps homeowners keep their swimming pools clean, functional, safe, and visually appealing throughout the year.
Its pool maintenance services focus on routine cleaning, water balance, and general upkeep to help prevent common problems and maintain a comfortable swimming environment. Prosperity Pools also handles pool repairs, including leaks, surface damage, and other issues that can affect pool performance.
For homeowners looking to update an outdated pool, Prosperity Pools offers remodeling solutions that can improve the pool’s appearance, functionality, and overall outdoor space. From refreshed finishes to modern design upgrades, the company works to provide practical improvements suited to each property.
By combining maintenance, repairs, and remodeling services, Prosperity Pools offers a convenient approach to complete pool care in Houston. Its professional services are designed to help homeowners protect their investment, address pool issues efficiently, and enjoy a well-maintained swimming area. less
Stand out with custom outdoor signs in Pensacola, FL. We create durable exterior signage and outdoor business signs that boost visibility of your storefront or building.
