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Peter Senga

@Kiko
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I am an experienced Sales and distribution manager. I have corporate track record driving retail execution, territory sales, and distributor networks across telecommunications and FMCG sectors.

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  • 35 minutes ago
  • Member since 59 minutes ago
  • 0 friends
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About

Personal Information

  • First Name Peter
  • Last Name Senga
  • Gender Male
  • Birthday July 7, 1980
  • City Nairobi
  • Country Kenya

Contact Information

  • Bio I am an experienced Sales and distribution manager. I have corporate track record driving retail execution, territory sales, and distributor networks across telecommunications and FMCG sectors.
  • Linkedin
  • About Me Open minded person, ready to learn & share and adapt quickly into every environment. Push myself to achieving personal and company targets

Profile Section

0 Volunteering

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Experiences

  • Online Sales & Marketing specialist

    Kenya Marine Center

    2024

    Coast

    Online sales and marketing of ornamental fish, Global market sourcing and reach. Effective and
    streamlined supply chain from fishing to client destination, negotiating freight rates and fish prices to be
    on a competitive edge. Venturing into new markets in Europe and Asia has enabled the company to gain
    10% revenues increase over same time as the previous years. Clients’ retention by proposing and
    implementing best business offer on client basis. Daily global sourcing of ornamental fish Aquariums
    distributors, adhering to shipping standards and marine life standards, grew active clientele base from
    35 to 50 clients. Client issues resolution and reconciliations on DOA (death On Arrival) and DAA (death
    After Arrival) for repeat sell and business continuity. Building teamwork with aquarium team, biologist
    and packing team for smooth and effective working environment.

  • Personal Development

    Personal Development

    2024 - 2024

    Machakos

    Privately ventured into farming business.

  • Zonal Sales Manager

    Telkom Kenya Ltd

    2019 - 2023

    Eastern - Machakos

    Driving company revenue growth and market dominance in the assigned territory through astute partner management and sales strategies.
    Cultivated strong relationships with distributors, training of distributor reps monitoring their performance, and ensuring compliance with service
    level agreements.
    Conceptualized and executed innovative market activation campaigns, maximizing sales and trade development.
    Provided comprehensive training to teams, ensuring strict adherence to customer acquisition regulations and processes, raising active outlet base from 50% to 80%.
    Effective Team management and training of TDRs and CP salesmen.2 TDR promoted into Supervisory role and later 1 into management role. 3 Distributor salesmen promoted into TDRs.
    Radio advertising, where I was chosen to talk about Telkom products and offers as well as coverage in Eastern region, this gave customers some belief and trust in Telkom products and services

  • Territory Sales Manager |

    PROTO ENERGY KENYA

    2018 - 2018

    Nairobi East

    New product Launch: Successful Launched and introduction PRO Gas into trade through active door to door marketing, driving awareness and demonstrations.
    Actively participating in roadside cooking in cafes and mama nitilie cafes, giving offers and give aways.
    Discounting and offers campigns for wholesalers and distributors upon purchase of 100 - 250 pcs cylinders.
    Effective establishment of Company owned distribution points in densely populated areas like Kayole, Dandora, Pipeline and Embakasi. This enhanced product penetration and created awareness in the densely
    populated areas.

  • Territory Sales Manager

    Keroche Breweries Ltd

    2017 - 2018

    Embu

    Effective and optimal route coverage to maximize revenue and customer acquisition and satisfaction.
    Market expansion through open ing of rural markets in Mbeere, Tharaka Nithi and Karaba area, able to open mini channel
    partners and thereby increased product penetrations.
    Regular distributor team training and accompanying them to trade, improving their selling skills, cohesion and increasing morale.

  • Zonal Sales Manger

    Airtel Kenya Networks

    2016 - 2017

    Eastern

    Nurtured relationships with partners through performance reviews, running ROI with them and discussing
    improvement areas.
    Championed a high - performance culture and identified improvement areas
    Conducted trade investment evaluations and performance analysis
    Executed below- the -l ine marketing campaigns for brand awareness and executions.
    Drove revenue growth and market dominance in the assigned territory through ast ute partner management and sales strategies
    Provided comprehensive training to teams, ensuring strict adherence to customer acquisition regulations and
    processes
    Cultivated strong relationships with distributors, monitoring their performance, and ensuring compliance with
    service level agreements.

  • Zonal Business Manager (Acting Capacity)

    Airtel Kenya Networks

    2016 - 2016

    Eastern

    People’s management and engagement through weekly scheduled meetings and appraisals, cultivating
    performance driven team.
    Distributor engagement and business discussion, running ROI and RTM initiatives to drive profitable business.Managed overall business operations, network coverage issues (in corporation with Network team in Eastern region.
    Oversaw strategic planning and execution of business initiatives, focusing on business expansion and growth.

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