NACADA was established to coordinate a multi-sectoral effort aimed at preventing, controlling and mitigating alcohol and drug abuse in Kenya. NACADA’s main focus is on demand reduction. The aim of demand reduction is to empower the general public with sufficient information to facilitate informed decisions against the debut and/or continuation of consumption of intoxicating substances. It involves providing preventive education, public awareness and advocacy, life skills, treatment and rehabilitation, and psycho-social support to the target populations. NACADA also contributes towards supply suppression. The aim of supply suppression measures is to control, limit or otherwise curtail access to intoxicating substances by the general public especially the vulnerable populations.