Our client, a premier luxury wine brand is seeking a dynamic Marketing and Branding Manager, to lead strategic marketing initiatives and enhance brand presence in the East African Community (EAC).
The ideal candidate will be responsible for developing and implementing strategies to enhance the luxury brand image, build awareness, and engage high-net-worth clients through exceptional experiences and effective digital marketing. Successful candidate must have Minimum of 5 years’ experience in marketing, events and branding.
Key Responsibilities:
- Execute targeted marketing campaigns to attract affluent clients and high-end partners in the EAC.
- Prepare funding proposals and secure financing from partners or wineries to support marketing campaigns.
- Ensure brand consistency across all marketing and communication channels.
- Plan and execute events, tastings, and promotional activities tailored for potential clients and restaurants.
- Align marketing with Sales goals and coordinate Logistics for timely delivery of promotional materials and event support.
- Manage and enhance the brand’s online presence, including social media, website, and email marketing to increase visibility in the EAC region.
- Create engaging content tailored to the luxury wine market, such as blog posts, newsletters, and social media updates.
- Conduct market research to understand client preferences and industry trends, using insights to refine brand messaging.
- Analyze data to enhance client satisfaction and retention while monitoring competitors for differentiation opportunities.
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field.
- 5+ years of experience in marketing, events, and branding. Preferably within the luxury sector.
- Strong understanding of luxury branding, digital marketing, and consumer behavior.
- Proficient in social media management, graphic design, content creation, and digital advertising.
- Experience with diverse clientele and exposure to international markets.
- Creative and out-of-the-box thinker with a strong sense of aesthetics.
- Passionate about wine and luxury goods.
Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency headquartered in Kenya providing outstanding talent to a wide range of companies and NGOs in various business sectors across Africa.
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