Responsibilities:

• Content Creation and Development:
• Write engaging and persuasive copy for various mediums, including digital ads, websites, blogs, email campaigns, and social media.
• Develop creative concepts, taglines, and slogans to enhance branding and campaign messaging.
• Adapt writing style and tone to meet the unique requirements of each client and project.
• Ensure all copy adheres to brand guidelines and maintains a consistent voice.
• Campaign Ideation and Strategy:
• Collaborate with the creative and strategy teams to develop impactful campaign ideas.
• Contribute to the ideation process, providing innovative concepts and creative insights.
• Participate in brainstorming sessions to generate fresh ideas for client campaigns and pitches.
• Analyze campaign briefs to understand client objectives, target audiences, and key messages.
• Editing and Proofreading:
• Review and edit content to ensure accuracy, clarity, and consistency.
• Proofread materials for grammatical errors, spelling issues, and alignment with brand tone.
• Provide feedback and suggestions to improve the quality and impact of creative outputs.
• Research and Insights:
• Conduct in-depth research on client industries, competitors, and audiences to inform content.
• Stay updated on market trends, consumer behaviour, and emerging platforms to create relevant and impactful copy.
• Leverage data insights and analytics to optimize content performance.
• Cross-Platform Writing:
• Create optimized content for search engines (SEO), ensuring visibility and engagement.
• Develop scripts for video ads, voice-overs, and animations to enhance multimedia campaigns.
• Write compelling headlines, CTAs, and body copy for PPC ads, landing pages, and newsletters.
• Collaboration with Teams:
• Work closely with designers, Videographers, and account managers to align copy with visual and strategic elements.
• Collaborate with clients to gather feedback and refine content based on their needs.
• Act as a brand guardian for assigned clients, ensuring all communications align with their identity.
• Campaign Analysis and Reporting:
• Measure and analyze the effectiveness of campaigns and content through engagement metrics.
• Provide detailed reports on content performance and make recommendations for improvement.
• Iterate and optimize copy based on campaign results and audience feedback.
• Client Interaction:
• Attend client meetings to present ideas, gather insights, and discuss project briefs.
• Deliver persuasive presentations of creative concepts and campaign strategies.
• Build strong relationships with clients to understand their needs and exceed their expectations.
• Cross-Functional Collaboration:
• Collaborate with teams across other Business Units and contribute to projects, initiatives, or tasks that require cross-functional expertise.
• Participate in and deliver on projects or tasks assigned from other Business Units.

Requirements

• Educational Competency
• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.

Relevant Experience

• Minimum of 2 years of experience in copywriting or content creation, preferably in an agency setting.
• Proven track record of creating successful campaigns and high-impact content across multiple platforms.
• Experience in client-facing roles and managing feedback to refine creative outputs.