DUTIES AND RESPONSIBILITIES

Sales Strategy & Execution

• Develop and implement strategic sales plans to meet individual and team sales targets.
• Identify and pursue new business opportunities through cold calling, referrals, and networking within the construction and real estate sectors.
• Conduct site visits, client meetings, and product demonstrations to showcase company offerings.
• Prepare and present competitive proposals, quotations, and contracts to prospective clients.

Client Relationship Management

• Build and maintain long-term relationships with existing and potential clients, contractors, developers, and real estate stakeholders.
• Act as the key point of contact between the company and customers before, during, and after the sales process.
• Address client inquiries, concerns, and feedback in a timely and professional manner to ensure high customer satisfaction.
• Maintain an updated client database with follow-ups, interactions, and sales activities.

Digital & Social Media Marketing

• Plan and execute effective digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, and Google Ads.
• Create engaging content and promotional materials tailored to the construction and real estate market.
• Monitor performance metrics (reach, engagement, conversions) and optimize campaigns accordingly.
• Stay updated with current trends in digital marketing and construction market behavior.

Market Research & Competitive Analysis

• Analyze market trends, pricing, and competitor activities to identify gaps and areas for improvement.
• Gather and report insights on customer preferences, product demand, and new opportunities.
• Use data to support decision-making in promotional strategies and product positioning.

Reporting & Performance Monitoring

• Maintain accurate and timely sales reports, including daily calls, client visits, closed deals, and pending follow-ups.
• Provide weekly and monthly performance updates to the management team.
• Track progress against KPIs and actively work towards exceeding set goals.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Marketing, Business Administration, or a related field
• 2–3 years’ experience in a sales and marketing role, preferably within the construction or related industry
• Proven track record of achieving and exceeding sales targets
• Strong proficiency in social media marketing and digital tools
• Excellent verbal and written communication skills
• Strong negotiation and interpersonal skills
• Self-driven, confident, and able to work under minimal supervision
• Must be proactive, resourceful, and results-oriented