Job Responsibilities
Product development
Product Strategy and Vision:
- Develop and communicate a clear product development strategy aligned with company goals and market trends.
- Identify market opportunities and customer needs to drive product innovation and differentiation.
- Collaborate with stakeholders to define product vision, objectives, and success metrics.
Product development Planning and Execution:
- Create comprehensive product development plans outlining clear timelines, milestones, and deliverables.
- Lead cross-functional teams, including business, marketing, and finance, to ensure efficient and timely product execution.
- Monitor product development progress, identify potential roadblocks, and implement strategies to mitigate risks.
Requirements Gathering and Analysis:
- Collaborate with stakeholders, customers, and market research to gather and define product requirements.
- Conduct competitive analysis to identify gaps and opportunities in the market.
- Translate customer feedback into actionable product features and enhancements.
Product Design and Development:
- Work closely with sector heads to create user-centered products.
- Drive the development process, ensuring products meet quality standards, functionality, and performance expectations.
- Foster innovation by encouraging creative problem-solving and out-of-the-box thinking.
Quality Assurance and Testing:
- Collaborate with QA teams to identify and address any defects or issues during product development.
Launch and Market Introduction:
- Support marketing to develop go-to-market strategies, including pricing, positioning, and promotional plans.
- Coordinate product GTM plans ensuring alignment across marketing, business, and support teams.
- Monitor post-launch performance and gather customer feedback for continuous improvement.
Cross-Functional Collaboration:
- Manage the Product development committee which is a representation from all departments and is mandated by product development policies.
Budget Management:
- Manage product development budgets, ensuring resources are allocated efficiently and effectively.
Reporting
- Provide weekly, monthly and adhoc market and product reports.
Research and insights
Research Strategy and Planning:
- Develop and execute a comprehensive research strategy aligned with organizational goals and objectives.
- Collaborate with cross-functional teams to identify research needs and prioritize research projects based on business priorities.
- Design research methodologies and frameworks to gather insights effectively.
Research Design and Execution:
- Lead end-to-end research projects, including project scoping, designing research instruments, participant recruitment, data collection, and analysis
- Utilize both qualitative and quantitative research methods, such as surveys, interviews, focus groups, and market analysis, to gather relevant data.
- Ensure research projects are conducted with rigor and adhere to ethical guidelines.
Data Analysis and Interpretation:
- Analyze research data to extract meaningful insights, trends, and patterns.
- Employ statistical analysis techniques to derive actionable recommendations from research findings.
- Translate complex data into clear and concise presentations or reports for various stakeholders.
Strategic Insights and Recommendations:
- Collaborate with leadership and cross-functional teams to translate research insights into actionable recommendations that inform business strategies and decision-making.
- Present findings in a compelling manner to various audiences, conveying the implications and potential impact on business goals.
Market and Competitive Analysis:
- Monitor industry trends, competitive landscape, and emerging market developments.
- Provide regular updates on market dynamics and competitor activities to guide strategic planning.
Stakeholder Collaboration:
- Work closely with internal stakeholders to understand their research needs and provide guidance on research methodologies.
- Share weekly, monthly and adhoc reports as required.
Key Measurable Goals
- Improved products performance based on set targets.
- Number of developed products following product development process
- Growth in market share through increased product uptake
- Research that delivers value addition to the Bank
- Developing compelling Customer Value Propositions
- Introduction of customer tailored products
- Growth of meaningful and brand equity metric
Requirements
- A Degree in a Business, Economics, Statistics, Marketing or social sciences field with relevant qualifications including marketing, insurance, communications and/or public relations.
- Minimum 7 years' product research, development and marketing experience particularly in financial services. Ideal candidate must have at least 5 years' experience working in the same position in a financial service provider, specifically a commercial bank.
- Analytical and statistical tools to analyze and interpret data - SPSS, STATA, MS Word, Excel, and PowerPoint software.
- Strategic thinker with strong organizational and analytical skills
- Excellent inter-personal skills
- Staff supervisory capability
- Highly motivated, flexible and adaptable nature.
- Ability to travel extensively
Education: Degree, Diploma
Employment Type: Full Time
Contact Information
Name: Hiring Kenya