DUTIES AND RESPONSIBILITIES

Sales & Revenue Growth

• Achieve monthly and quarterly sales targets in the assigned territory.
• Identify, approach, and onboard new clients including distributors, bars, restaurants, and retail outlets.
• Negotiate pricing, promotions, and trading terms within company guidelines.
• Monitor sales performance and prepare regular sales reports.

Market Development & Coverage

• Ensure product availability and visibility across all target outlets.
• Implement and monitor route plans to ensure optimal market coverage.
• Conduct regular market visits to assess customer needs and competitor activities.

Client Relationship Management

• Build and maintain strong, long-term relationships with distributors, retailers, and key customers.
• Handle customer complaints and provide timely resolution to maintain customer satisfaction.
• Organize trade promotions, product tastings, and brand activations in collaboration with marketing teams.

Distribution & Merchandising

• Work closely with distribution partners to ensure timely product delivery.
• Monitor stock levels and coordinate with logistics to avoid stockouts or overstocking.
• Ensure all products are properly displayed and branded according to company merchandising standards.

 Reporting & Compliance

• Maintain accurate sales records, customer databases, and market intelligence reports.
• Ensure adherence to all regulatory and company policies related to alcohol sales and promotion.
• Provide feedback to management on pricing, competitors, and consumer trends.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Real Estate, Marketing, or a related field.
• Diploma or Degree in Business Administration, Marketing, Sales, or a related field
• 2–3 years of proven experience in alcohol sales, beverage distribution, or FMCG sales
• Strong understanding of the Kenya (Maua, Embu) or Nairobi market dynamics
• Valid driving license and willingness to travel extensively within the assigned territory