DUTIES AND RESPONSIBILITIES

Lead Generation and Client Acquisition

• Proactively identify and approach potential HORECA clients such as hotels, restaurants, cafes, catering companies, and bars.
• Conduct cold calls, visits, and networking to build a strong sales pipeline.
• Utilize market intelligence to target high-potential prospects.

Client Relationship Management

• Develop and maintain trusted relationships with existing clients to encourage repeat business.
• Regularly visit clients to understand their needs, gather feedback, and provide tailored product solutions.
• Resolve client complaints and issues promptly to ensure customer satisfaction.

Sales Target Achievement

• Meet or exceed monthly and quarterly sales targets consistently.
• Plan daily, weekly, and monthly sales activities to maximize productivity.
• Monitor sales performance metrics and adjust strategies as needed to improve results.

Product Promotion and Visibility

• Ensure FMCG products are properly displayed and stocked in client outlets.
• Coordinate with merchandising teams to organize product demonstrations, tastings, or promotional events at client locations.
• Educate clients on new products, features, and benefits to drive product adoption.

Negotiation and Deal Closure

• Negotiate pricing, payment terms, and delivery schedules to secure favorable agreements for both the company and clients.
• Prepare and present sales proposals and contracts.
• Follow up on orders to ensure timely delivery and fulfillment.

Market Research and Competitor Analysis

• Continuously monitor competitor activities, pricing strategies, and market trends within the HORECA sector.
• Gather market intelligence and report opportunities and threats to management.
• Suggest product or strategy improvements based on customer feedback and competitor insights.

Sales Reporting and Documentation

• Maintain accurate records of sales activities, client interactions, and transactions using CRM or other sales tools.
• Provide daily, weekly, and monthly sales reports to the Sales Manager.
• Document feedback and client concerns for continuous improvement.

Cross-Functional Collaboration

• Work closely with the marketing team to support promotional campaigns and brand-building activities.
• Coordinate with the logistics and distribution teams to ensure product availability and timely delivery.
• Participate in sales meetings, training sessions, and performance reviews.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Sales & Marketing, Business Administration, or a related field.
• Proven experience in sales within the HORECA sector and FMCG industry.
• Demonstrated ability to generate leads, close sales, and maintain client relationships.
• Strong negotiation, communication, and presentation skills.
• Self-motivated, target-driven, and able to work independently.
• Ability to work under pressure and meet deadlines.
• Good knowledge of the Nairobi market and HORECA landscape will be an advantage.
• Proficiency in Microsoft Office and CRM software is a plus.