Responsibilities:

• Developing monthly content plans for marketing campaigns whilst maintaining an adherence to brand guidelines.
• Rolling out digital marketing plans.
• Developing campaign concepts for positive brand awareness.
• Developing creative visual solutions following the process from concept through to production.
• Conducting research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions.
• Working alongside marketing to craft online and offline marketing (including emails, social media ads), video assets and photography assets for content marketing.
• Leading creative projects including but not limited to photo shoot/ video shoots for product ads, including on-shoot management.
• Analyzing digital data to draw key recommendations around website optimization.
• Conducting social media audits to ensure best practices are being used.
• Maintaining digital dashboard of several different accounts.
• Co-ordinating with sales team to create marketing campaigns.
• Stay updated on industry trends, best practices and emerging digital marketing technologies to ensure continuous innovation and optimization.
• Manage and maintain our online presence, ensuring consistency and accuracy across all digital channels including management of SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Preparing emails to send out to customers.
• Respond to all issues with prompt attention.
• Functional understanding of the product. Can communicate and present the value proposition of the product to the customers and colleagues.
• Performing administrative tasks to ensure the functionality of marketing activities.
• Conducting market research and analyzing marketing surveys.
• Employing online marketing analytics to gather information from web and social media pages.
• Updating databases, spreadsheets, and inventory lists.
• Preparing promotional presentations and organizing promotional events.
• Composing and posting online content for the company’s social media page and website.
• Writing marketing literature for company brochures and press releases.
• Building strong relationships with customers.

Requirements:

• An undergraduate degree.
• Have at least one-year experience in digital marketing.
• Strong organizational and time management skills ability to adhere to deadlines, multi-task and be able to prioritize.
• Entrepreneurial spirit with demonstrated creativity & innovation in business.
• Ability to learn quickly and manage workload in a demanding environment.
• Experience with Microsoft Office (Word, Excel, PowerPoint).
• Outstanding communication skills with a strong attention to detail.