Posted: By:Hiring Kenya
Key Responsibilities
1. Strategic SEO Leadership
° Develop and execute a comprehensive SEO strategy aligned with business goals.
° Own the SEO roadmap from ideation to execution and performance evaluation.
2. Technical SEO Excellence
° Conduct technical SEO audits and implement fixes to improve site architecture, Core Web Vitals, crawlability, and indexability.
° Collaborate with Tech teams to ensure technical implementations follow SEO best practices, including schema markup and server-side optimization.
3. On-Page & Content Optimization
° Lead keyword research and competitive analysis to uncover growth opportunities.
° Optimize website content, meta data, internal linking, and media assets.
° Partner with content and brand teams to ensure SEO-aligned content development.
° Identify opportunities for content gaps, featured snippets, and schema enhancements.
4. Off-Page SEO & Authority Building
° Design and manage a link-building strategy focused on acquiring high-quality backlinks.
° Monitor and manage the backlink profile, disavowing toxic links as necessary.
5. Performance Analysis & Reporting
° Create SEO dashboards and generate performance reports.
° Analyze data and present insights, results, and recommendations to leadership.
6. Cross-Functional Collaboration & Innovation
° Advocate for SEO best practices across all departments.
° Stay updated on algorithm changes, trends, and tools to maintain a competitive SEO edge.
° Foster SEO education and training within internal teams.
Qualifications & Experience
° Bachelor's degree in Marketing, Digital Marketing, IT, or a related field.
° Minimum of 5+ years of SEO experience, with 2+ years in a strategic or leadership capacity.
Job Specifications
Technical Proficiency
° Expertise with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, etc.
° Strong understanding of HTML, CSS, JavaScript, and their SEO implications.
° Deep knowledge of site architecture, schema, and server-side optimization.
Analytical & Strategic Thinking
° Strong data analysis and problem-solving skills.
° Ability to think strategically and translate insights into action.
Personal Attributes
° Technically inclined with a proactive, problem-solving mindset.
° Highly organized, detail-oriented, and deadline-driven.
° Strong communicator capable of breaking down technical concepts for diverse audiences.
° Results-oriented leader with a collaborative approach.
Industry Knowledge
° Understanding of relevant industry regulations and digital compliance.
° A general interest in sports betting is an added advantage.