The Digital Marketer is in charge of developing, implementing, tracking and optimizing digital marketing roles and responsibilities across our digital channels.

Main Responsibilities and Accountabilities

• Develop daily content for social media platforms (Facebook, Instagram, Twitter, etc.).
• Create engaging posts, reels, and videos tailored to our target audience.
• Collaborate with the team to brainstorm, execute new content ideas and optimize user experience.
• Monitor trends and incorporate them into content strategy to increase engagement.
• Edit and enhance videos for various social media channels.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Monitor and optimize conversion rates
• Measure, analyze, and report campaign performances as the basis for data-driven marketing decisions
• Website Management
• Participate in all aspects of marketing/special events planning and execution – market activations and fairs.
• Undertake any other work-related duties as allocated

Qualifications and Requirements

• Diploma or bachelor’s degree in digital marketing, IT or related field.
• Minimum of 3 years of proven experience as digital marketing personnel.
• Demonstrable experience leading and managing email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Excellent skills in creating, writing, editing (photo/video/text) content
• Proficient in the use of key social media marketing tools
• Knowledge of CRM tools, Google AdWords, and online analytics.
• Basic knowledge of video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, Canva).
• Proven success in Content Creation that will pull the targeted audience to the brand and for the audience to effectively engage
• Strong analytical and interpersonal skills