The Marketing & Communication Officer is responsible for matters related to brand, profile, image and marketing of ICEA LION Asset Management Limited (ILAM). They champion the marketing of all company products, raise the company profile and brand, and drive communication with all stakeholders, including clients, intermediaries, business partners etc. The role involves optimizing all our client channels of engagement. The role reports to the General Manager -Business Development and Client Relations and works closely with ICEA LION’s Group Marketing & Communications Department to implement the marketing initiatives.

Marketing & Communication

• Create and/or manage all marketing materials including brochures, banners, application forms, website content, presentation deck etc.
• Lead and coordinate logistical preparations for all client engagement initiatives, e.g. investor education, annual investment conferences, client appreciation events, corporate gifts, media investor briefings etc.
• Support the sales and business development teams in organising marketing events such as worksites, activations, intermediaries training and awards etc.
• Participate in the development and implementation of product campaigns, monitor the campaigns, and report on the results of campaigns.
• Generate SMS and email marketing content, tracking links for email analysis and lead generation.
• Work with the Group Marketing and Communication Department to develop and implement a content calendar for social media marketing.
• Work with the Group Marketing and Communication Department to develop and implement online advertising, including paid search and social media, email, SMS, digital display etc.
• Implement various market commentaries and education materials to educate investors on our investment products/services.
• Prepare and implement an annual marketing activity calendar covering retail and institutional business segments.
• Analyze data to evaluate past marketing initiatives’ success and develop new ideas to improve brand visibility and product marketing.
• Partner with relevant collaborators including the sales/business development team, customer service team, investment team, and data analytics, to garner industry and customer insights to deploy and deliver on approved initiatives.
• Carry out regular competitor analysis, proactively offering suggestions to improve our position in the marketplace.
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
• Prepare and track the approved marketing budget to ensure the attainment of objectives.
• Prepare and present monthly reports on marketing activities and provide regular updates as may be required.

Stakeholder Management

• Build relationships with key stakeholders in the retail and pension business segments.
• Works closely with the sales/business development and investment teams in identifying opportunities to grow client relationships.
• Attend meetings and calls with current and prospective clients, as may be required.

CORE TECHNICAL & BEHAVIOURAL COMPETENCIES

• Excellent communication skills (oral and written).
• Good in logistics and event planning with the ability to prioritise and multi-task.
• Good interpersonal and relationship management skills with the ability to interface with people at all levels, from staff to clients to business partners to media.
• Demonstrable leadership and collaboration skills.
• Attention to detail.
• Ability to think creatively and innovatively.
• Good problem-solving skills.
• A self-starter with high standards of integrity.
• Driven and goal-oriented.
• A good working knowledge of the financial services industry and financial products.
• Good understanding of traditional and emerging marketing channels.
• Digital/online/social media strategy and implementation knowledge.
• Knowledge of corporate communications best practices.
• Budget management skills and proficiency.

ACADEMIC AND PROFESSIONAL EXPERIENCE

• At least 5 years’ experience in a similar role in marketing and communications within the financial services industry.
• A bachelor’s degree in marketing, communications or a
• related field from a recognised university.
• CIM and other professional courses are an added advantage.