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Marketing Internship

British American Tobacco (BAT)
Nairobi, Kenya
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Posted:Aug 20 By:Hiring Kenya

Company Details
Name:British American Tobacco (BAT)
Industry: Electrical/Electronic Manufacturing
Website: http://www.bat.com/
Description: Few companies founded in 1902 are still going from strength to strength. Fewer still are leaders in more than 55 markets. And with one billion adult smokers around the world, we manufacture the cigarettes chosen by around one in eight of them. We take our business and our impact very seriously. We know the tobacco industry is a controversial one, and so itโ€™s all the more important that we act responsibly, from the sourcing of tobacco leaf right through to how we market our products to adult consumers. Global to local Our business operates at a local, as well as global, level. We donโ€™t own tobacco farms or directly employ farmers. More than 1,000 BAT leaf technicians worldwide support some 90,000 contracted farmers worldwide. We are a part of many local communities - both large and small - around the world, and in many countries we are the top employer and the company of choice for people employed at every stage of our supply chain. In 2015, we sold 663 billion cigarettes, made in 44 factories in 41 countries.
Job Description

The program comprises of functional projects which the intern will be assigned over a period of 1 year. Along with accomplishing challenging tasks every day, the candidate will receive coaching from the assignment manager through a structured plan and defined set of deliverables, to grow both business and leadership capabilities.

 

Your key responsibilities will include:

 

 Learn and support in implementation of the Trade Marketing and Distribution plan which meets the objectives of trade marketing & distribution and is in line with brand / price strategy and the needs of the trade to achieve the Company objectives: volume and value share, Numeric and Weighted Distribution for our Drive Brands, Out of Stock)

 

Support in achieving trade coverage, visit frequency and outlet visit plan to maximize route effectiveness and efficiency.

 

Support implementation and establishment of close working relationships with partners (distributors, trade and retailers) in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.

 

Lead by example in the innovation area by trying new ways of doing existing work, embracing and promoting change through new solutions, ideas and strategies that has worked elsewhere.

 

Provide support in ensuring that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market.

 

Supporting activities in ensuring optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.

 

Planning, preparation and participation in team events and programs

 

Relieve Regional Trade Teams so they may proceed on leave or as required.

 

What are we looking for?

 

Bachelor’s degree in commerce or a related field of study having graduated from the university within the last 1 year.

 

Valid driving license (for a minimum of 2 years)

 

Driven, ambitious and with a zeal for learning.

 

Analytical skills complimented by excellent organizational and planning skills.

 

 

 

Education: Degree, Diploma
Employment Type: Full Time

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