Core Responsibilities

End-to-End Website Operations

Oversee the overall planning, setup, and continuous optimization of the company website/platform, coordinating channel resources and content updates to enhance user experience and page views. Develop and implement SEO/SEM strategies; proficiently use tools such as Ahrefs and Semrush to improve keyword rankings and drive organic traffic growth.

Monitor and analyze data from Google Analytics and other plat- forms to understand user behavior and conversion funnels, produc- ing actionable operational strategies.

Cross-Team Collaboration & Project Management

Coordinate with design, development, and marketing teams to drive website feature enhancements, promotional campaigns, and brand exposure initiatives.

Formulate annual/quarterly operational plans, break down KPIs for team members, oversee progress, and improve efficiency. Client & Resource Management

Develop and maintain B2B partnerships, identify client needs, and provide customized operational solutions (e.g., corporate recruit- ment zones, brand showcase pages).

Integrate external resources (media, KOLs), design standardized cooperation processes, and enhance the commercial value of the platform.

Industry & Competitor Analysis

Keep track of internet industry trends, analyze competitor strate- gies, and propose differentiated operational plans (e.g., user growth, content innovation).

Hard Skills

Requirements

Minimum 3 years of website operations experience; background in vertical industries such as healthcare, e-commerce, or logistics preferred.

Experience in multi-language/multi-region website operations is a plus.

Proficient in SEO tools and data analytics platforms, with a strong ability to close the loop from data to strategy to execution. Soft Skills

Strong project management skills, capable of handling multiple tasks simultaneously and coordinating effectively across depart- ments.

Creative yet execution-driven, able to design and implement innovative campaigns (e.g., UGC submissions, live streaming collaborations).

Proven team leadership experience, skilled at breaking down goals and motivating team members to achieve targets.