Reporting to the Chief Executive Officer, the individual will be responsible for driving the growth and sustainability of the Sacco by identifying new business opportunities, developing strategic partnerships, expanding the membership base, and enhancing the Sacco’s products and services to effectively meet members’ financial needs.

 Key Responsibilities: 

Drive initiatives to recruit new members, while building and maintaining strong relationships with existing members to ensure member satisfaction and retention. Identify new market opportunities and areas for growth.

Develop and implement strategies for deposit mobilisation and loan book growth. 

Initiate and participate in development of financial products and services to meet members’ changing needs. Monitor products performance.

Plan and execute marketing campaigns to promote the Sacco’s products and services.

Develop strategies to promote Sacco’s brand by engaging in corporate events and outreach programs.

Build strategic partnerships with institutions and corporates to expand product offerings.

Conduct market research and analysis to inform new growth avenues for the Sacco and keep abreast of industry trends, and regular member satisfaction surveys.

Prepare on timely basis regular departmental reports with recommendations thereon.

Lead and mentor departmental staff to ensure optimal productivity and achievement of the set targets. 

Design annual member education programs in liaison with the CEO and education committee that enhance member engagement and financial literacy.

Monitor social media and online activities to increase engagement and visibility.

Qualifications & Experience: 

Hold a university degree in Marketing or Business Administration, Economics, Business management, or it’s equivalent.

Have at least 5 years of experience in marketing and business development in financial sector with a proven track record of driving growth and success.

A diploma in Marketing, Co-operative Management, or Mass Communication will be an added advantage.

Technical Skills & Competencies: 

Strong networking and communication skills; good in public relations.

Agile and resilient; flexible personality.

Conversant with online, social media and digital marketing trends.

Excellent interpersonal skills.

Sociable with an outgoing personality.

Ability to work under pressure and achieve high levels productivity.

Ability to prioritize tasks and meet deadlines.

Work under minimal supervision.

A team player; but a firm and assertive leader.

Conversant with micro soft applications with bias in power point and spreadsheets.