JOB PURPOSE

This role involves identifying and onboarding strategic partners (fleet operators, OEMs, financiers, dealers), driving 2W/3W EV adoption, shaping Go-To-Market (GTM) execution, negotiating commercial agreements, and building a local Kenya team from the ground up.

ROLES & RESPONSIBILITIES

Lead GTM strategy tailored to Kenya through market sizing, segmentation, competitor analysis, and local adaptation.

Identify, engage and onboard partners: fleet operators, OEMs, financiers, regulators, and government stakeholders.

Drive negotiations with partners to secure the best possible commercial model. Coordinate with various internal teams to drive the contracts to a closure and execute the contracts.

Manage sales pipeline including lead generation, deal closures, adoption targets, and revenue growth for 2W/3W EV segments.

Own partner success by ensuring operational onboarding, training, support, and issue resolution.

Gather insights and refine GTM playbook based on feedback and market trends. Build and mentor a compact local team, coaching for execution excellence and accountability.

Coordinate cross‑functional collaboration with operations, product, marketing to ensure seamless delivery.

Represent the company externally at industry forums, events, and government engagements to build visibility and influence. Conduct local market research and align product roadmaps to Kenya‑specific needs. Partner with product/OEM teams to customize offerings and integrate with local OEM models.

EDUCATIONAL QUALIFICATIONS & EXPERIENCE

Bachelor’s degree in Business Administration, Sales, Marketing or other business-related fields.

Postgraduate Business degree (MBA or equivalent) preferred.

 7+ years in business development, partnerships or sales—preferably in EV infrastructure, battery swapping, mobility, automotive or related industries.

Experience in launching new markets, especially early‑stage/0‑1 environments.

Track record of leading partnerships with fleet operators, OEMs and financial institutions.

Excellent negotiation, analytical and relationship‑management skills.

Hands‑on problem solver: go‑getter attitude, self‑starter, comfortable with ambiguity.

Demonstrated leadership and ability to build and lead high‑impact local teams.

KEY SKILLS & ATTRIBUTES

Strong leadership skills – should be able to lead the team in 0-1 environment of a startup

Quick problem-solving ability with a “get-it-done” attitude

Self-driven and highly accountable—comfortable with ambiguity in a startup environment

Collaborative and adaptable; able to work across teams, locations, and partner ecosystems

Passionate about clean mobility and enabling sustainable impact through technology