Key Duties/Responsibilities

Coordinate and execute day-to-day sales activities between the Company and customers, including order processing, delivery confirmation, and payment collection

Follow established route plans and customer visit schedules, maximizing productive selling time while ensuring coverage of all assigned accounts.

Achieve and exceed daily sales targets by implementing effective selling methodologies that persuade customers to purchase products.

Build and maintain strong relationships with personnel through regular visits, professional interactions, and responsive service.

Implement high merchandising standards with precision in all assigned accounts, ensuring proper product placement, promotional displays, and brand presentation.

Remove damaged, expired, or substandard products from sales floors, processing returns according to company policies.

Respond promptly to customer feedback to maintain satisfaction and loyalty among assigned accounts. Gather and relay the feedback to appropriate internal stakeholders.

Track consumer reactions to new products and promotional offers providing feedback to inform future sales and marketing strategies.

Identify potential new customers, sales channels, and business opportunities within the assigned territory, sharing recommendations with the Area Sales Manager.

Maintain close contact with Shop Attendants, Turnboys, and Drivers who support sales operations, ensuring alignment on objectives and adherence to service standards.

Prepare and submit required reports according to established schedules.

Collaborate with operations teams to optimize route efficiency, delivery timing, and territory coverage.

Document key performance metrics.

Academic and Professional Qualifications and experience required

Diploma in a relevant field (Sales, Marketing) preferred; equivalent combination of education and experience considered.

Minimum 3 years’ experience in a similar position in the FMCG category, preferably with direct store delivery or route sales background.

Professional qualification in sales, marketing, or related field would be an added advantage.

Demonstrated success in field sales, customer relationship management, and merchandising implementation.

The ideal candidate must have a valid driver's license