Main Responsibilities and Accountabilities

Content Strategy & Creation

Develop content calendars aligned with business goals and seasonal campaigns

Create compelling content that supports SEO objectives and drives organic traffic to online stores and websites

Develop and write high-quality web content including blog posts, landing pages, and website copy

Liaise with other departments to stay updated on new product developments and to ensure brand consistency

Monitor website analytics and provide actionable insights for improvement

Social Media Management

Work with designers to create original, compelling content for Meta, LinkedIn and Twitter that drives engagement and lead generation

Develop and execute social media content calendars with consistent, brand-aligned messaging

Produce engaging social media content that converts followers into customers

Engage with followers, respond to comments, and build community relationships

Monitor social media metrics and provide regular performance reports

Actively source, evaluate, pitch, and negotiate strong partnerships with influencers

Own social analytics including weekly, monthly & quarterly reporting, ensuring influencer KPIs are met.

Search Engine Optimization (SEO)

Conduct content audits to identify gaps, opportunities, and areas for optimization

Conduct keyword research and competitive analysis

Optimize on-page and off page SEO elements

Apply SEO standards to all digital content – keywords, meta descriptions, formatting, internal linking, etc

Build high-quality backlink strategies and manage local SEO initiatives

Monitor search engine algorithm updates and adjust strategies accordingly

Experience & Skills

Bachelor’s Degree in Business Administration, Marketing or related field

Minimum 3+ years of experience in content marketing; retail & ecommerce experience a plus

Analytics proficiency with Google Analytics 4, Google Search Console, and Meta Business Suite.

Demonstrated ability to effectively develop and execute detailed, efficient, effective and innovative content marketing campaigns

Strong understanding of how to use social media channels to meet objectives

Ability to distill data and metrics into actionable insights that support clear recommendations

Good understanding of influencer marketing

Detail-oriented and adhere to tight deadlines. Must be able to juggle multiple projects with changing market conditions

Must possess strong interpersonal, presentation, writing and storytelling skills