This role reports to the National Sales Manager and is based in Mombasa. We are seeking a dynamic and results-driven sales professional to join our team and drive our sales efforts and In charge of the sales team productivity drive in the coast region of Kenya.

 Duties and Responsibilities

Develop and implement effective sales strategies to achieve regional sales targets.

Lead, manage, and motivate the regional sales team to ensure high performance and achievement of sales goals.

Build and maintain strong relationships with key clients and stakeholders – distributors, wholesalers etc.

Analyze market trends and competitor activities to identify new business opportunities.

Prepare and present sales reports, forecasts, and performance analysis to senior management.

Collaborate with the marketing team to develop promotional strategies and campaigns.

Required Qualifications

Bachelor’s degree in business administration, Marketing, or a related field.

Over five (5) years managerial experience as a Regional Sales Manager or similar role within FMCG.

Proven experience in general trade.

Strong leadership and team management skills.

Excellent communication, negotiation, and interpersonal skills.

Ability to analyze sales data and market trends.

Proficiency in Microsoft Office Suite.

Willingness to travel within the region as required.

Strategic thinker with a focus on driving business results.