DUTIES AND RESPONSIBILITIES

Develop and Execute Marketing Strategies

• Create and implement comprehensive marketing plans aligned with overall business objectives.
• Tailor strategies to support product positioning, pricing, promotion, and distribution.
• Regularly review and refine strategies based on market trends and business performance.

Brand Development and Management

• Build a strong, recognizable brand identity across all customer touchpoints.
• Oversee the development of brand guidelines, tone of voice, and visual identity.
• Ensure consistency in brand messaging across campaigns, packaging, and communications.

Campaign Planning and Execution

• Plan, launch, and manage marketing campaigns to promote product awareness and sales.
• Utilize a mix of traditional and digital marketing channels (social media, email, radio, activations, etc.).
• Coordinate with creative and media agencies to deliver engaging content and experiences.

Lead Generation and Market Expansion

• Identify new customer segments and untapped markets.
• Develop B2B and B2C lead generation strategies, including promotions, sampling, activations, and partnerships.
• Collaborate with the sales team to convert leads into long-term customers.

Market Research and Consumer Insights

• Conduct regular market research to gather insights on competitors, pricing, customer preferences, and industry shifts.
• Use data to inform product development, campaign design, and market entry strategies.

Budget Planning and Management

• Prepare and manage the marketing budget, ensuring optimal allocation of resources.
• Track expenses against performance to ensure efficient campaign execution.
• Maximize return on marketing investment (ROMI) through data-driven decision-making.

Performance Tracking and Reporting

• Define campaign KPIs and track performance across various platforms.
• Generate monthly reports highlighting campaign effectiveness, sales impact, and improvement areas.
• Use analytics to optimize future marketing initiatives.

Stakeholder and Team Collaboration

• Work closely with cross-functional teams including sales, production, and product development.
• Manage external relationships with marketing agencies, designers, printers, and event coordinators.
• Foster a culture of innovation and collaboration within the team.

Digital Marketing and Social Media Oversight

• Drive brand engagement through social media, content marketing, SEO/SEM, and influencer partnerships.
• Monitor and manage online reputation and customer engagement on digital platforms.

Event Planning and Product Launches

• Organize promotional events, product activations, and trade shows.
• Develop marketing collateral and sales materials to support launches and campaigns.
• Ensure post-event follow-ups and lead capture mechanisms are in place.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma/Degree in Sales and Marketing or a related field
• Minimum 5 years of experience in marketing FMCG products, preferably processed food
• Proven success in brand building, campaign planning, and execution
• Strong ability to generate leads and convert them into customers
• Excellent communication, negotiation, and interpersonal skills
• Self-motivated, creative, and able to work independently with minimal supervision
• Strong analytical skills and proficiency in using marketing tools and software