Roles and Responsibilities

Customer Prospecting, Acquisition & Market Expansion

First-hand knowledge of and network building skills specifically for the markets of the counties of Nairobi, Kiambu, Kirinyaga, Nyeri, Embu, Meru, Isiolo, Laikipia, Muranga, Tharaka-Nithi, Kisumu,Homabay, Migori, Kisii, Siaya, Busia, Kericho, Bomet, Kakamega (herein termed as Nairobi, Central or Western Kenya)

Prospect and Acquire Key Customer partners in our B2B channel in line with the requirements of growth of our Expansion business units as well as our turnaround business units

Actively execute the acquisition of the prospects as per the targets Relationship Management

Build and maintain long relationship with the Customer to generate trust

Market and story tell our brands and products and services – existing and new

Keep the customer engaged actively via virtual & in person client engagement

Customer-wise Sales Growth & Forward Planning

Managing primary wholesalers, importers and agents

Monitor key accounts performance and drive business optimization and growth in range, variety and frequency

Order Processing & Fulfilment Planning

Timely order placement into the system

Timely, collaborative communication with the relevant Teams

Proactive sharing of information with the customer

Develop and execute fulfilment plans with the customers

Market Insights & Learnings

Actively and dynamically know our consumers, customers, markets, competitors, opportunities

Learn from behaviors of customers/consumers to understand them better

Provide the Company with marketing/sales intelligence to drive market leadership

Have a good understanding and leveraging on local culture

Understand the customers business, their clients, the challenges, the pain points, and the areas of growth

Differentiation & Innovation Commercialization

Actively innovate offerings through in-depth and extensive customer and consumer driven insights

Proactively drive new offerings in the market execute commercialization

Drive Universe Depth & Spread in Markets

Execute sales and distribution plan for all business units in the focus regions as per this JD

Drive sustainability through the spread of multiple universe offerings in core markets and through key customers

Brand Positioning & Buyer Experience

Deeply understand and drive our Brands products & services in the market

Proactively engage with customers on brands and products all the tim

Requirements

Bachelor's degree or Diploma in Business, Marketing, or a related field (or equivalent practical experience).

Minimum of 3-5 years of progressive experience in B2B sales and market expansion, preferably in FMCG, tech, or a related sector in Kenya.

Demonstrated success in achieving ambitious sales targets (e.g., 20%+ YoY growth). 

Extensive first-hand knowledge and an established network within the specific counties of Central, Western Kenya, and Nairobi.

Proven ability to acquire and manage key customer partnerships (wholesalers, importers, agents).

Strong track record in building and nurturing high-trust, long-term customer relationships.

Proficiency in leveraging market insights and local cultural nuances to drive business growth and differentiation.