Reports To: Marketing Manager
Location: Nairobi

Salary: KES 25,000 - 30,000

Job Summary

Our client, a leading property management firm, is seeking a creative and results-driven Digital Marketer to join their team. The Digital Marketer will play a pivotal role in increasing the company's online visibility, driving qualified traffic to their website and social media platforms, and generating leads for their property portfolio.

Key Responsibilities

1. Digital Strategy Development

• Develop and implement comprehensive digital marketing strategies aligned with the companys goals.
• Conduct market research to identify trends, target audiences, and competitive positioning.

2. Content Creation & Management

• Create engaging content, including social media posts, blogs, email campaigns, and advertisements, to promote properties and services.
• Oversee the creation of property listings to ensure they are optimized for digital platforms.
• Collaborate with photographers, graphic designers, and other content creators for high-quality visuals.

3. Social Media Marketing

• Manage social media accounts (e.g., Instagram, Facebook, LinkedIn, and Twitter) to grow followers and engagement.
• Create, schedule, and optimize posts and campaigns.

4. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• Optimize the company website for SEO to improve search engine rankings.
• Plan and execute paid search campaigns (Google Ads and others) to drive leads.

5. Email Marketing

• Design and execute targeted email marketing campaigns to nurture leads and maintain relationships with current tenants.

6. Analytics and Reporting

• Monitor, analyze, and report on the performance of digital campaigns using tools like Google Analytics and social media insights.
• Use data to refine strategies and achieve better results.

7. Customer Engagement

• Respond to inquiries and engage with followers on social media and other platforms.
• Manage online reviews and reputation across platforms such as Google My Business.

8. Collaboration

• Work closely with property managers to align marketing efforts with business needs.
• Collaborate with external agencies for specialized campaigns, if required.

Key Qualifications

• Bachelor's degree in marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably in real estate or property management.
• Proficiency in tools like Google Ads, Facebook Ads Manager, Canva, Mailchimp, and Google Analytics.
• Strong understanding of SEO, SEM, and social media trends.
• Excellent written and verbal communication skills.
• Creativity, attention to detail, and the ability to manage multiple tasks simultaneously.

Preferred Skills

• Experience with property listing platforms (e.g., Airbnb, Property24, or similar).
• Knowledge of basic graphic design principles.
• Familiarity with CRM systems and lead generation tools.

Application Process:

Interested candidates are encouraged to apply by submitting an updated CV with references.

For any application difficulties or queries, please contact us at +254 784 155 512.

Application Deadline: 10th March 2025