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Product Business Analyst

Nairobi, Kenya
Company Details
Industry: Non-Profit Organization Management
Description: Worldreader believes in a world where everyone can be a reader. With low-cost technology, culturally-relevant digital books, and a network of corporate and nonprofit partners, Worldreader helps millions of children and families in the developing world read throughout their lives. Worldreader works globally with partners to support vulnerable and underserved communities with digital reading solutions that help improve learning outcomes, workforce readiness, and gender equity.
Job Description

Duties/Responsibilities

  • Analyze large data sets to identify patterns, trends, and insights to inform product decisions. 
  • Develop and maintain dashboards and reports to track key performance metrics (KPIs).
  • Collaborate with product managers, engineers, and designers to influence product development based on data insights and strategic plans.
  • Conduct A/B testing and cohort analysis to evaluate the impact of product changes.
  • Generate insights on customer behavior, two-pronged funnel acquisition, product usage, and feature performance. 
  • Monitor and report on user engagement, product metrics, and business outcomes. 
  • Perform competitive analysis and market research to identify product improvements and enhancement opportunities. 
  • Analyze ROI of marketing campaigns and provide regular insights to regional and development teams.

Desired Skills & Qualifications

  • Fluent in English.
  • Advanced knowledge of customer behavior analytics tools like Mixpanel, Branch, QuickSight, and Google Analytics is preferred.
  • Deep understanding of social media and direct marketing campaign data analysis. 
  • Knowledge of A/B testing methodologies and product experimentation. 
  • Strong organizational, analytical, and problem-solving skills with attention to detail.
  • Clear, culturally sensitive communication skills.
  • Ability to present data-driven insights to stakeholders.
  • Proficient in Google Suite (Docs, Slides, Sheets, Gmail, etc.).
  • Ability to work independently yet collaboratively in a fast-paced environment.

Experience & Education

  • Bachelor’s degree in Data Science, Statistics, Computer Science, Economics, or a related field. 
  • Three (3) years of experience in data analysis, product analytics, or a related field preferred.
  • Experience with SQL, Excel, and data visualization tools (e.g. Tableau, PowerBI).
  • Background in a mobile product-driven or SaaS company.
  • Experience using statistical analysis tools (e.g. R, Python).
Education: Degree, Diploma
Employment Type: Full Time

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