Purpose

The Social Media Coordinator will be responsible for developing and executing social media strategies, creating compelling content, engaging with our client’s online community, and analyzing performance to drive brand awareness, engagement, and growth.

Key Responsibilities:

Social Media Management:

• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
• Create, curate, and schedule content (posts, stories, videos) for all platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
• Engage with the online community by responding to comments, messages, and reviews promptly.
• Monitor social media trends, tools, and platform updates to keep content fresh and relevant

Marketing Support:

• Coordinate with designers, photographers, and other team members to produce marketing materials.
• Support email marketing efforts, including writing, designing, and sending newsletters.
• Help manage marketing calendars, events, and promotions.

Event and Campaign Assistance:

• Support the planning and execution of promotional events, including logistics and on-ground activation.
• Coordinate with vendors, partners, and internal teams to ensure successful event delivery.
• Assist in managing promotional materials and their distribution.

EDUCATION QUALIFICATION, EXPERIENCE, SKILLS, AND TRAITS

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 2+ years of experience in social media management and/or marketing.
• Basic understanding of SEO, PPC, and digital marketing trends is preferred.
• Strong understanding of social media platforms, algorithms, and analytics tools (e.g., Meta Business Suite, Google Analytics).
• Excellent written and verbal communication skills with a flair for creativity.
• Proficiency in design tools like Canva or Adobe Creative Suite is a plus.
• Strong organizational and multitasking skills, with attention to detail.
• Ability to work collaboratively with a team and manage time effectively.