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Marketing Assistant

Nairobi, Kenya
Company Details
Name:Sepia
Industry: Media Production
Description: Sepia is Kenya owned creative agency that specialize in helping small & medium enterprise business clients with their marketing & branding needs... from marketing strategy & positioning, logos and corporate identities, to packaging and websites. We want to create unique value propositions and marketing designs that work for our clients and reflect who they are, at a price that they can afford. At Sepia we start working with you to define a marketing strategy, positioning, advertising and a brand that tells a story, defining your truth and shaping your audience’s thinking.
Job Description

We are seeking a dedicated Marketing Assistant to provide support to our Marketing department in various administrative and project-related tasks. The ideal candidate should possess a strong organizational mindset, an understanding of marketing principles, and excellent communication skills.

Responsibilities

  • Work collaboratively with the Sales team to manage and maintain marketing databases and customer relationship management (CRM) software.
  • Assist in the creation and execution of marketing campaigns across digital and traditional platforms.
  • Assist in developing marketing and sales literature to augment sales efforts
  • Assists in creating marketing content, including blog posts, social media posts, newsletters, and promotional materials.
  • Support in managing the company's social media accounts, including posting updates, engaging with followers, and analyzing performance metrics.
  • Conduct market research and competitor analysis to inform marketing strategies and identify growth opportunities.
  • Organize and coordinate marketing events, webinars, and promotional activities, ensuring smooth execution and high participant engagement.
  • Maintain and update the company’s website and other online platforms, ensuring content is current and aligned with marketing goals.
  • Collaborate with the sales team to align marketing efforts with sales objectives and enhance lead generation and conversion rates.
  • Handle administrative tasks such as scheduling meetings, preparing marketing reports, and managing marketing databases.
  • Assist in creating and managing email marketing campaigns, tracking their success and suggesting improvements.
  • Ensure brand consistency across all marketing and communication channels.

Qualifications

  • Bachelor's degree in business, Marketing or equivalent
  • Previous experience in a marketing support role will be an added advantage
  • Strong understanding of marketing principles and digital marketing tools.
  • Good written and verbal communication skills.
  • Proficiency in Microsoft Office Suite and familiarity with marketing software (e.g., CRM, email marketing tools).
  • Creative mindset with strong attention to detail.
  • Ability to work collaboratively and independently.
Education: Degree, Diploma
Employment Type: Full Time

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