­­­­Position: SEO & Digital Marketing Executive

Date posted: 2025-01-15

Industry: other

Employment type: Full Time

Experience: 2 to 3 year               

Qualification: Bachelor’s Degree holder

Salary: AED 4500

Location: Dubai, United Arab Emirates

Company: Confidential

Description:

We are looking for a passionate and creative Digital Marketing Executive to join our team in Dubai.

Job Title: SEO & Digital Marketing Executive

Salary range: Up to AED 4.5K

Location: Dubai

Responsibilities:

• Develop and implement digital marketing strategies: Create and execute comprehensive digital marketing campaigns aligned with business objectives, targeting specific audiences across multiple channels and for our varied business units.

Social Media Marketing:

• Manage social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Run paid social media campaigns, analyze performance, and optimize for ROI.

Search Engine Optimization (SEO):

• Conduct keyword research and optimize website content for improved search engine rankings.
• Track and analyze SEO performance, making data-driven adjustments to strategies.

Search Engine Marketing (SEM):

• Manage paid search campaigns on Google Ads and other platforms.
• Conduct A/B testing to optimize ad copy and landing pages for conversions.
• Monitor campaign performance, analyze key metrics, and adjust bids and budgets accordingly.

Email Marketing:

• Create and execute email marketing campaigns to nurture leads and drive conversions.
• Segment email lists and personalize content for improved engagement.
• Analyze email campaign performance and make data-driven adjustments.

Content Marketing:

• Collaborate with the content team to create high-quality, engaging content (blog posts, articles, infographics, etc.) that attracts and converts target audiences.
• Promote content across various digital channels to maximize reach and impact.

Website Analytics and Reporting:

• Track and analyze website traffic, user behavior, and conversion rates using Google Analytics and other tools.
• Generate regular reports on campaign performance, providing insights and recommendations for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-3 years of proven experience in a digital marketing role.
• Hands-on experience with SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).