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Marketing and Communication Associate

Nairobi, Kenya
Company Details
Name:BasiGo
Industry: Logistics and Supply Chain
Description: BasiGo is an e-mobility start-up looking to revolutionize the public transportation sector by providing public transport bus owners with a cost-effective electric alternative to diesel. Headquartered in Nairobi, Kenya, our team is strategically composed of seasoned entrepreneurs who have spent over a decade working and innovating within electric vehicle technology, mobility in Africa, and renewable energy financing. We are a team dedicated to creating an inclusive sustainable mobility revolution in Africa.
Job Description

About this role 

We are looking for a dynamic Marketing and Communication Associate to join our team. This role will be a key contributor, working closely with various teams across the organisation to support a wide range of communication projects. The Associate will play a crucial role in external and internal communications, with responsibilities spanning content creation, social media management, event promotion, and media relations.

Roles and Responsibilities:

  • Content Creation & Copywriting: Craft, edit, and proofread engaging content for internal and external channels, including newsletters, articles, reports, and social media posts.  
  • Social Media Marketing: Develop and execute social media strategies to boost BasiGo's online visibility. Manage and regularly update social media platforms.  
  • Community Management: Engage with and manage BasiGo's online community, addressing inquiries and fostering positive interactions.  
  • Event Support Assist in organizing and promoting events, conferences, and marketing activities.  
  • Communication Strategies: Collaborate with the Head of Marketing and Communication to design and implement campaigns promoting BasiGo's initiatives.  
  • Media Relations: Maintain relationships with media outlets, pitch stories, and respond to press inquiries.  
  • Project Management: Execute communication projects, ensuring deadlines are met with high-quality results.  
  • Reporting: Produce reports on communication activities and analyze the success of campaigns and strategies.  
  • Other Duties: Perform additional duties as assigned by the Head of Communication and Marketing.

Our Ideal Candidate would have:

  • Education: Bachelor’s degree in Communications, Public Relations, Marketing, or a related field. PRSK membership with up-to-date certification. 
  • Experience: At least 3-5 years of experience in Communications, Marketing, or Public Relations; agency experience is a plus.
  • Experience in a diverse and inclusive work environment and the ability to adapt to change and contribute innovative ideas.

Skills & Attributes

  • Strong writing and editing skills 
  • Proficiency in social media and digital tools
  • Solid media relations
  • Ability to thrive in a fast-paced environment
  • Strong interpersonal skills 
  • Attention to detail 
  • Teamwork
  • Proactive problem-solver
Education: Degree, Diploma
Employment Type: Full Time

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