Our client, a consultancy firm handling tech, product development and digital marketing seeks to recruit a Digital Marketing Specialist. The Job holder will be responsible for developing and implementing successful digital marketing strategies to promote business and drive lead generation.

Responsibilities:

• Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
• Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
• Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
• Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
• Suggest new digital channels that have the potential to increase new user numbers in an efficient way.

Qualifications:

• Bachelor's degree in marketing, Communications or related field
• Proven experience in digital marketing and extensive experience in managing in-house digital performance marketing at technology companies
• Highly proficient in using digital ads platforms such as Google Ads, Twitter Ads
• Experience managing Ad Networks for acquisition campaigns.
• Familiarity with content generation including copywriting
• Experience working with E-commerce platforms will be an added advantage.
• Expertise handling performance marketing deliverables for social media
• The individual also needs to be good with PPC ads; know how to target the right ads
• Ability to manage an ads budget.
• Creative thinker 
• Willingness to learn
• Self-starter and self-managing
• Excellent communication skills and ability to work effectively in a collaborative team environment