Key Responsibilities:

• Develop and execute marketing strategies to drive brand awareness, enhance reputation, and generate revenue.
• Develop and implement media strategies, to secure high-impact placements in various outlets.
• Oversee small-scale digital marketing campaigns, including Google Analytics; and manage & optimize advertising functions across platforms such as Google and online travel agencies.
• Lead marketing projects, ensuring adherence to timelines and budgets. Collaborate with cross-functional teams to maintain consistent messaging across all platforms.
• Analyse website traffic and performance, optimize content for SEO, and provide actionable insights through comprehensive reporting.
• Curate and manage social media content calendars, monitor engagement, and grow our digital presence.
• Cultivate and sustain relationships with influencers, to ensure the success of our campaigns.
• Coordinate and oversee public relations activities, to enhance and reinforce our brand image.
• Assist in the development and execution of email marketing campaigns, manage databases, and track key metrics.
• Support event planning and execution to ensure alignment with brand objectives.
• Conduct market research to identify trends and opportunities for growth. Manage marketing projects, ensuring timelines and budgets are met.
• Compile, analyse, and present marketing reports to inform strategy.

Minimum Requirements:

• Bachelor's degree in Marketing, Public Relations, Communication or related studies.
• Certification in Digital Marketing 
• 10+ years of experience in Marketing & Communications, with a minimum of 3 years in Digital Marketing.