Responsibilities

  Product Strategy and Development: Craft a compelling product strategy for Zidisha, ensuring it aligns with the broader goals of Phoenix Capital Limited and the specific needs of our target demographic.

 Market Research: Conduct thorough market research to understand the financial needs and challenges of low-income and small-scale business owners in Kenya.

 Product Briefing: Develop detailed product briefs that outline Zidisha’s objectives, features, benefits, and unique selling points.

 Loan Policy Development: Create comprehensive loan policies for Zidisha that are compliant with regulatory standards and tailored to the risk profile and needs of our clientele.

 Target Setting and KPI Monitoring: Establish clear targets for product performance, adoption, and financial sustainability. Implement a robust framework for monitoring KPIs to ensure product success and alignment with business objectives.

 Team Recruitment and Leadership: Lead the recruitment efforts for building a high-performing product development team. Provide leadership, direction, and mentorship to team members.

 Stakeholder Management: Engage and manage relationships with internal and external stakeholders, including regulators, partners, and customers, to ensure product viability and market fit.

 Training and Support: Develop training programs for sales and customer support teams to ensure deep product knowledge and effective market penetration.

 Collaborate with marketing, sales, and other departments to align product development with overall business objectives.

 Work closely with design, engineering, and quality assurance teams to ensure seamless product development.

 Risk Management: Identify potential risks associated with Zidisha 

 Feedback Loop Management: Establish mechanisms for gathering and analyzing customer feedback to facilitate continuous product improvement.

 Budgeting and Resource Allocation: Develop and manage budgets for product development projects as well as Allocate resources efficiently and effectively.

Qualifications

 This position will suit qualified degree holders, preferably in a business-related discipline from a recognized university.

 A minimum of 1 years of microfinance experience, specifically dealing with SME Short-term unsecured loans.