The Senior Manager, Marketing, Kenya is an individual contributor who reports to the Senior Director, Frontline Marketing, East and Central Africa based in Nairobi, Kenya.

Position Overview

Will be the marketing lead for the respective country/region with the overall responsibility for the local relevance, alignment and implementation of marketing plans. Working closely with Country team, Bottling partners and collaborating across all functions to deliver the business plans as measured by volume, share and profit.

Lead the execution and amplification of marketing plans in the local market as per the brands strategy and operating unit strategy

Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).

Develop relationships with key partners (bottlers) and ensure alignment and buy-in on marketing agenda.

Coordinate full details (calendars, resources, metrics) of local activation with Bottlers.

What You Will Do For Us

Develop the integration and execution of marketing plans in country/region with the relevant bottling partner. Also integrate plans with local commercial strategies together with country team and bottler (objectives, DME investments, tracking execution and success metrics, activity calendars, including Innovation projects and end to end marketing.

Provide input on Regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenses and local innovation opportunities.

Co-create on development of market-level innovation projects

Oversee localization and real-time amplification of campaigns within the country/region, providing input to relevant Operating Unit team.

Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events (leveraging mkt assets), in coordination with bottling partners

Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Country routines together with Country Managers.

Identify needs for campaign localization or customization as necessary.

Provide input on media buying (in partnership with internal media team and agencies).

Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations.

Education Requirements

Bachelor's Degree in Marketing or related fields

Related Work Experience

8+ years marketing and leadership experience.

Direct experience with execution of marketing plans

Business and commercial acumen.

Experience working in cross-functional and cross-geographical teams is preferred.

Experience in managing marketing budgets

Experience working with The Coca-Cola Company external partners (bottling partners and customers) is not mandatory but would be preferred

FMCG Experience is an added advantage

Functional Skills

Brand activation and execution of marketing plans

Project Management

Business / Commercial Acumen

Relationship management (with internal & external stakeholders)

Skills

Business Planning; Relationship Building; Commercial Strategies; Brand Activations; Media Management; Strategy Execution; Media Buying; Campaign Execution; Marketing Strategies; Project Management; Cross-Functional Teamwork; Thought Leadership