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Marketing Assistant (Products & Market Research)

Nairobi, Kenya
This Job has Expired
Company Details
Industry: Banking
Description: In the 2008, the holding company changed its investment strategy and financial lending to its members on short term periods at agreed interest rates. Members’ shares were to be used as financial guarantee and security for the lending. This marked the beginning of a formal financial lending institution - Springboard Capital Limited. The company has ventured beyond lending to its members only and is now into Micro Credit business to non members as well through Springboard Capital with the principal objective of getting into a fully fledged deposit taking Micro finance status in the next one year. Vision: To offer the best lending programme, that respond to the need of small and medium enterprises companies in Kenya. Mission: To offer a lending hand to those entrepreneurs that demonstrate potential of growth in their line of business, by advancing loans to add value to their investments, at the same time creating value for the shareholder’s funds. Core Values Teamwork: We believe in working together as a unified team to meet our common goals. Integrity: We employ highest ethical standards of honesty and fairness in all our dealings. Innovation: To be creative in delivering positive value to our stakeholders and continuous improvement in all we do. Social Responsibility: Fostering a healthy balance between our professional endeavors, family lives, communities and environment. Why us? We never stop improving our services to enhance our team’s capabilities and increase customer satisfaction. Springboard is a client-centric organization. We make it our business to understand and help our clients achieve their business goals. Personnel Quality The quality of our people makes us stand out. We hire and retain only the best professionals. At Springboard Capital, we set up a thorough personnel selection process and a challenging environment to grow and improve our large resource pool of top-notch experts. Individual Approach We thoroughly examine each customer’s case. Depending on the loan required we engage a dedicated team of our staff to analyze and understand clients' specific objectives and needs to find a solution that meets them. Easy Communication We understand that effective communication is crucial for the success of any project. We establish a productive customer communication environment providing all required resources. All our employees who are engaged in communication with customers speak fluent Kiswahili English.
Job Description

JOB SUMMARY

 

Springboard Capital Ltd is seeking to hire a Marketing Assistant (Products & Market Research) reporting to the Marketing Officer. The job holder will have responsibility for general marketing activities including products development, management, dissemination, analysis and dissemination to stakeholders. 

 

RESPONSIBILITIES 

 

Proactively conduct product surveys to gather customer and market feedback

Develop new product ideas and proposals for review and implementation 

Development and review of customer listening and feedback mechanisms for assessment of new product development and product enhancement needs 

Presentation of product information to internal and external stakeholders based on analyzed data

Report on product performance and give advice for business improvement.

Continuous training of staff and other stakeholders on company products.

Drive the review of market trends and analyze competitor and customer behavior and implement findings

Development of product ads and campaigns for internal and external customer consumption 

Attend conferences, workshops, meetings and events to promote and articulate issues relevant to the company

Implementing and supporting marketing events and customer activity campaigns and initiatives 

Participate in the creation, development and publishing of company communication on both online and traditional media channels.

DESIRED SKILLS AND QUALIFICATIONS

 

Bachelor’s degree in a business related field

Diploma in sales and Marketing-Preferred

At least 1 year marketing and customer management experience in the financial industry 

Proficiency in ICT with strong MS Office and internet ability.

Education: Degree, Diploma
Employment Type: Full Time
Contact Information
Name: Hiring Kenya

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