Posted: By:Semasocial
JOB SUMMARY
Springboard Capital Ltd is seeking to hire a Marketing Assistant (Products & Market Research) reporting to the Marketing Officer. The job holder will have responsibility for general marketing activities including products development, management, dissemination, analysis and dissemination to stakeholders.
RESPONSIBILITIES
Proactively conduct product surveys to gather customer and market feedback
Develop new product ideas and proposals for review and implementation
Development and review of customer listening and feedback mechanisms for assessment of new product development and product enhancement needs
Presentation of product information to internal and external stakeholders based on analyzed data
Report on product performance and give advice for business improvement.
Continuous training of staff and other stakeholders on company products.
Drive the review of market trends and analyze competitor and customer behavior and implement findings
Development of product ads and campaigns for internal and external customer consumption
Attend conferences, workshops, meetings and events to promote and articulate issues relevant to the company
Implementing and supporting marketing events and customer activity campaigns and initiatives
Participate in the creation, development and publishing of company communication on both online and traditional media channels.
DESIRED SKILLS AND QUALIFICATIONS
Bachelor’s degree in a business related field
Diploma in sales and Marketing-Preferred
At least 1 year marketing and customer management experience in the financial industry
Proficiency in ICT with strong MS Office and internet ability.
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