Fifa president Gianni Infantino says women who “pick the right fights” can “convince us men what we have to do” to bring progress in women’s football.
The month-long Women’s World Cup concludes on Sunday when England face Spain in the final at Stadium Australia in Sydney.
Speaking in Sydney, Infantino said women must “push the door” to equality.
“With men, with Fifa, you will find open doors. Just push the doors,” he added.
With two matches still to play, including Saturday’s third place play-off between Sweden and Australia, the Women’s World Cup has been watched by a tournament record 1.85m fans inside stadiums.
“This World Cup generated over $570m (£447m) in revenues, and so we broke even,” said Infantino.
“We didn’t lose any money and we generated the second highest income of any sport, besides of course the men’s World Cup, at a global stage.”
There remains a huge discrepancy in prize money between the men’s and women’s tournaments, with the record $110m (£86.1m) for this World Cup some way short of the $440m (£346m) on offer to teams at last year’s men’s finals in Qatar, where 3.4m fans were in attendance.
“Equal pay in the World Cup? We are going in that direction already,” said Infantino. “But that would not solve anything. It might be a symbol but it would not solve anything, because it’s one month every four years and it’s a few players out of the thousands and thousands of players. We need to keep the momentum.”
He added: “And I say to all the women - and you know I have four daughters, so I have a few at home - that you have the power to change. Pick the right battles. Pick the right fights.
“You have the power to convince us men what we have to do and what we don’t have to do. You do it. Just do it.”
Norway striker Ada Hegerberg responded to Infantino’s comments on Twitter, writing: “Working on a little presentation to convince men. Who’s in?”
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