We Are Not Ready for Deepfakes: A Warning from the Frontlines of AI Video

Hyperrealistic AI-generated videos are no longer a novelty—they’re here, they’re convincing, and according to Captions CEO Gaurav Misra, we are not ready for deepfakes. The growing realism of synthetic video content poses new challenges not just to tech experts but to society at large. Whether you’ve recently questioned the authenticity of a celebrity video or mistaken a fake news clip for the real thing, the concern is the same: deepfake technology is advancing faster than our ability to regulate or even fully understand it. With tools like Mirage Studio making synthetic human creation more accessible than ever, this isn’t just a problem for tomorrow—it’s a crisis brewing now.

How Captions and Mirage Studio Are Changing the Deepfake Landscape

Captions, the AI video startup co-founded by Gaurav Misra, has recently stirred conversation across the tech community with its sobering report titled “We Build Synthetic Humans. Here’s What’s Keeping Us Up at Night.” At the center of the report is Mirage Studio, a powerful tool that allows users to generate deepfake videos with a few simple clicks. It enables content creators, marketers, and even hobbyists to replicate human expressions, voice tones, and realistic movement with startling precision.

But with that power comes profound responsibility. Misra notes that despite safeguards in place, the potential for misuse is massive. From political misinformation to identity theft and revenge porn, the possible consequences of these ultra-realistic fakes are difficult to contain. As access to such tools becomes more widespread, the line between reality and fabrication continues to blur—and that has global implications for democracy, public safety, and digital trust.

Why We Are Not Ready for Deepfakes—Yet

Although some governments and tech platforms are starting to pay attention, Gaurav Misra believes current regulation and content verification systems lag far behind the pace of deepfake innovation. The average viewer is unequipped to detect synthetic videos, especially those designed to manipulate opinions or cause harm. And AI detection tools, while promising, are still not foolproof—especially when the videos are compressed, altered, or republished through different platforms.

More alarmingly, the data used to train these synthetic human models often includes real-world likenesses, sometimes without consent. Misra warns that this could open up legal battles over image rights and personal data violations. Meanwhile, creators who use deepfakes for satire, education, or accessibility face uncertainty over where ethical boundaries lie. The lack of clear legal frameworks and universal disclosure standards puts everyone—from tech CEOs to everyday social media users—in a murky ethical gray zone.

What Needs to Happen Next: A Framework for Deepfake Readiness

To address these urgent concerns, industry experts like Misra argue for a multi-pronged approach. First, transparency is key. Videos generated using synthetic models should include visual or metadata watermarks that disclose their origin. This won't solve every issue, but it’s a necessary start. Second, developers of deepfake tools must implement ethical guidelines by default—embedding friction, such as approval prompts or restrictions on politically sensitive content, into their platforms.

Governments also have a crucial role to play. Policymakers need to work hand-in-hand with technologists to create regulations that protect public trust without stifling innovation. Educational efforts must also be ramped up, ensuring the general public understands how to critically evaluate digital content. Lastly, platform accountability is essential: social media and video hosting sites should invest more in moderation tools and detection models tailored to the deepfake threat.

Misra’s warning is clear—we are not ready for deepfakes, and time is running out to catch up. As synthetic media becomes indistinguishable from real life, awareness, responsibility, and policy must evolve just as quickly. Ignoring the issue won’t make it go away—it will only make it harder to fix when it’s too late.

The rise of hyperrealistic AI video isn’t science fiction anymore. It’s happening, and it's evolving faster than most of us can comprehend. Captions CEO Gaurav Misra’s insights are not just a glimpse into the future—they’re a mirror reflecting the urgent gaps we must address today. From implementing transparency features to reshaping legal definitions and consumer education, tackling deepfakes requires more than tech solutions—it demands a societal shift in how we perceive and process digital content. If we wait until it’s too late, we’ll be dealing with a digital world where truth becomes optional and trust, a relic of the past.