Amana brands currently includes yellow beans, black beans, rosecoco beans, nyayo beans, green grams, basmati and pishori rice.
The expansion is part of a Sh521 million three-year market repositioning project by the firm to boost its corporate value and return on investment for its shareholders.
“The demand for quality nutritious packaged staple foods including pulses, cereals and related products in the local retail market is growing at a rate of more than 30% annually due to increased health consciousness,” said the firm’s Managing Director Joseph Choge.
“The re-introduction of Amana® with a clear retail go to market strategy is one of our corporate priorities at Unga in our product diversification strategy beyond maize, porridge and wheat flour products, as we seek to maximize value for our customers and shareholders,” Choge added.
Unga Group Plc is a flour milling, animal feed and health company that has been in operation for over 115 years.
It operates under a strategic alliance with Seaboard Corporation, a US-based multinational with a diversified business operations in North America, Central & South America, the Caribbean, Africa, South-East Asia, and Australia.
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