Soon, you might be able to watch TikTok ad-free. Mostly. And for a price.
As first reported by Android Authority, code within the TikTok app indicates that TikTok might begin to test an ad-free subscription tier for users. The site reported that for $4.99, subscribers could get an ad-free experience on TikTok — no other major strings attached, from the looks of it.
TikTok confirmed to TechCrunch it’s testing this product but only in a single, English-speaking market outside the U.S. It disputed the Android Authority report that said it was coming to the U.S. as small-scale tests don’t indicate a product launch is inevitable.
Based on the blog’s findings, however, the subscription appears to only cover ads served by TikTok — not influencer marketing one-offs or campaigns. So it won’t do much to combat the raft of TikTok users failing to disclose their brand sponsorships, which include big-name influencers like Charli D’Amelio.
TikTok makes most of its money from ads, and so far, it’s proven resilient to the broader slowdown in online ad spending.
