Threads Adds Multiple Bio Links to Help Creators Drive More Traffic

Looking for how to add multiple links to your Threads bio? Wondering if Threads now supports more than one link like Instagram? Threads, Meta’s fast-growing social media platform, just rolled out a major update that lets users add up to five links in their profile bio—a powerful move for creators, influencers, and brands looking to increase website clicks, boost affiliate marketing revenue, and drive eCommerce traffic directly from their Threads presence.

Until now, Threads only allowed a single external link in user bios, limiting opportunities for audience engagement and monetization. This update brings Threads up to par with Instagram’s bio-link functionality, removing the need to rely on third-party tools like Linktree. With native support for multiple bio links, users can now display direct URLs to newsletters, podcasts, product stores, social profiles, or paid content platforms—all in one place.

The new feature isn't just about visibility; it’s also about performance. Threads will now offer insights showing how many users click on each link in a profile or post. This is a major step forward for content creators, small businesses, and digital marketers who want to analyze and optimize their external traffic sources. These analytics tools are especially helpful for those running ad campaigns, selling merchandise, or tracking affiliate link conversions.

Meta is also enhancing Threads' platform with new audience management features. Soon, users will gain access to weekly performance summaries that highlight the number of posts shared, overall views, replies, and follower growth. These metrics will be paired with personalized content suggestions aimed at helping creators grow their communities and improve engagement—mirroring strategies seen in platforms like TikTok and YouTube.

By allowing up to five bio links and preparing to launch creator-focused insights, Threads is doubling down on its commitment to becoming a powerful space for digital entrepreneurs, social sellers, and influencers. The platform’s continuous evolution signals its ambition to become a central hub for brand building, social commerce, and creator monetization.

For creators and businesses looking to maximize their digital presence, this Threads update is more than just cosmetic—it’s a smart, strategic feature upgrade that offers multiple revenue-driving benefits. Whether you’re linking to Shopify storefronts, Substack pages, Patreon profiles, or affiliate deals, Threads now gives you a more effective way to drive results from your audience.