Why Sonos Prices Are Going Up in 2025

If you’re wondering whether Sonos products will cost more this year, the answer is yes. Sonos has officially confirmed a price hike in 2025 due to rising tariffs. In a recent quarterly earnings report, CEO Tom Conrad explained that the company will need to raise prices on select products as a result of increased import tariffs. These new tariffs are set to impact goods manufactured in Vietnam and Malaysia—two key countries where Sonos products are made for the U.S. market. The Sonos price increase 2025 is being implemented as a direct response to these global trade pressures.

Sonos CEO Explains the Tariff Impact

Tom Conrad, who recently became the permanent CEO of Sonos, acknowledged that the company is navigating complex international cost structures. During the earnings call, he shared that Sonos is working closely with its supply chain partners to manage the rising costs caused by the new tariffs. However, it has become clear that not all of those costs can be absorbed, making a price adjustment necessary. While exact details about which products will see higher prices haven’t been released yet, the announcement signals that popular Sonos devices may soon carry a higher price tag.

Which Sonos Products Might Be Affected?

While Sonos hasn’t specified which products are subject to the upcoming increases, it’s likely that the most popular items—such as smart speakers and soundbars—will be affected. Since most of these products are manufactured in Vietnam and Malaysia, where tariff rates are increasing, the added cost will likely trickle down to consumers. If you're planning to buy a new Sonos system, now might be a good time before the Sonos price increase 2025 goes into effect.

How This Affects Sonos Customers

For Sonos customers, this price change is more than just a number—it reflects larger economic shifts that are increasingly impacting consumer tech. While the company assures users that it’s doing everything possible to minimize the impact, the new tariffs are making that more difficult. As a result, customers may see higher prices before the end of the year. Sonos remains committed to delivering premium audio quality, but it's clear that market pressures are pushing the brand to adapt its pricing strategy moving forward.