The Safaricom Hook is a platform designed to empower Kenya’s youth in the domains of technology, career development, and culture.

“We are dedicated to guiding and supporting young Kenyans on their journey to successful careers,” Chris Otundo, CEO of BrighterMonday, said recently in Eldoret during the announcement of the partnership.

“This partnership is not just about offering opportunities; it’s about creating a lasting connection with the youth and providing them with the resources and mentorship they need to thrive in a rapidly evolving digital world as we help them seize the limitless career opportunities ahead,” he added.

Safaricom Hook is poised to revolutionise how Gen Z interacts with technology, seeks career development, and engages with various aspects of culture.

“This partnership is a game-changer for the youth. Together with Safaricom, we will create a bridge to endless opportunities, bringing us closer to a brighter future for Kenya’s young talents, where their career possibilities are limitless,” Erick Wilson Wafula, Head of Marketing, BrighterMonday East Africa, added.