Roku is leveling up its smart TV experience with a major update — Roku’s AI-upgraded voice assistant can answer questions about what you’re watching, making entertainment feel more interactive than ever. The enhanced Roku Voice now goes beyond basic commands, allowing users to ask detailed questions about shows, movies, and even the actors on screen.

Instead of only handling simple requests like “pause” or “open Netflix,” Roku’s new AI voice assistant can now respond to queries such as “How scary is The Shining?” or “What kind of fish is Nemo?” It’s a leap toward smarter, more conversational TV interaction.

Smarter TV With AI Integration

Roku’s AI-upgraded voice assistant can answer questions about what you’re watching while also displaying relevant responses right on your screen. Alongside text answers, it provides quick links to other shows or movies that match your query. This AI enhancement mirrors features Amazon recently added to its Fire TVs through Alexa Plus, which can find scenes, explain film locations, or share details about an actor’s career.

Streaming competitors like Netflix are also experimenting with AI-powered conversational search, signaling a future where viewers talk naturally to their TVs.

How Roku’s New Voice Assistant Works

When you ask a question, Roku’s AI assistant instantly pulls information from its vast content database and displays it on-screen. Whether you’re curious about a plot twist, looking for similar movies, or wondering where a scene was filmed, Roku Voice gives you instant, AI-driven insights.

The company promises seamless integration with Roku’s familiar interface, ensuring that users can still navigate content intuitively while exploring new AI-powered features.

Expanded Bluetooth Support for Private Listening

Beyond the AI update, Roku is expanding its Bluetooth headphone mode to more devices, including the Roku Streaming Stick and Streaming Stick Plus. This allows users to connect Bluetooth headphones for private listening — perfect for late-night binge sessions without disturbing others.

This addition strengthens Roku’s ecosystem, ensuring both convenience and versatility across its product lineup.

Roku App Gets a Smarter Update

Roku’s mobile app isn’t being left behind. The update brings handy shortcuts for features like closed captions, the sleep timer, and even daily trivia. There’s also a “find my remote” option for those moments when the controller goes missing again.

A new “rate” button is also being added, allowing users to give feedback on what they’re watching — another sign that Roku is focusing on personalization and user experience.

A Step Toward the Future of Interactive Streaming

With Roku’s AI-upgraded voice assistant that can answer questions about what you’re watching, the brand joins the growing list of streaming platforms embracing AI to make entertainment smarter and more conversational. This move shows Roku’s intent to keep pace with rivals like Amazon and Netflix while enhancing user engagement through real-time, on-screen answers.

The combination of AI, better Bluetooth support, and app upgrades demonstrates Roku’s commitment to evolving its platform for modern viewers. As more households turn to streaming, these intelligent tools will define how audiences search, discover, and interact with content.

Roku’s AI-upgraded voice assistant can answer questions about what you’re watching — a sign that the streaming era is moving toward greater personalization, interactivity, and convenience. Whether you’re seeking behind-the-scenes trivia or trying to decide if a horror film is too intense, Roku Voice is ready to chat about it.

This update not only modernizes Roku’s ecosystem but also sets the stage for a more engaging and intelligent TV-watching experience.