Nike Is Selling on Amazon Again: What Shoppers and Sellers Need to Know
After a six-year break, Nike is returning to Amazon, and shoppers are eager to know what this means. If you're wondering "Is Nike available on Amazon in 2025?" or "Why did Nike leave Amazon and come back?", you're not alone. This major shift comes amid rising tariffs and a renewed focus on expanding Nike’s wholesale partnerships. As of July 2025, Amazon will directly offer a broader selection of Nike products, marking a significant change for consumers, resellers, and the e-commerce landscape.
Why Nike Left Amazon—and Why It’s Coming Back
Nike originally pulled its products from Amazon in 2019 after just two years, citing frustration over the platform’s inability to control counterfeit listings and unauthorized sellers. The brand chose to focus on its direct-to-consumer (DTC) strategy via its website and mobile app. However, while that approach initially thrived—particularly during the pandemic—Nike has since faced challenges with slowing online sales and a shifting retail environment.
Now, under the leadership of CEO Elliott Hill, Nike is pivoting again by re-engaging with key wholesale partners such as Foot Locker, Macy’s, and now, Amazon. This strategic U-turn is part of a broader plan to reclaim retail dominance and better serve customers across multiple channels.
What This Means for Amazon Shoppers
Nike’s renewed partnership with Amazon means a larger, officially sourced inventory of Nike sneakers, apparel, and accessories will soon be available for U.S. consumers. Until now, only third-party sellers could list Nike products on the platform—often at inflated prices or with questionable authenticity. With Amazon now sourcing directly from Nike, shoppers can expect better prices, verified authenticity, and Prime shipping options on popular items like Air Max, Air Jordan, and Dri-FIT gear.
However, this move isn’t without consequence for independent sellers. Amazon has notified these merchants to cease selling certain Nike products by July 19, giving them a brief window to clear inventory before official listings take over.
Price Hikes Are Coming—Here’s What You’ll Pay
Alongside its Amazon comeback, Nike is also raising prices across much of its U.S. product line, starting June 1. In response to recent U.S. tariffs on imports, the company will increase prices by $2 to $10 on adult footwear and apparel priced above $100. High-margin favorites like the $115 Air Force 1 and select Jordan Brand items will remain unchanged, likely to protect consumer demand in key segments.
While children’s products and lower-cost items will remain unaffected, the hikes are expected to impact buyers of premium performance gear and lifestyle collections. If you're a regular Nike shopper, now might be a smart time to stock up before the new pricing kicks in.
What It Means for Nike's Future
Nike’s decision to rejoin Amazon reflects a broader shift in strategy that balances brand control with wholesale growth. After struggling to maintain momentum with its DTC-first approach, the company is doubling down on multi-channel retail—a move that may boost revenue, increase visibility, and help navigate tariff-related challenges more effectively.
For Amazon, adding Nike to its roster of directly sourced brands is a major win in the competitive athletic wear market, helping it better compete with retailers like Dick’s Sporting Goods and Zappos.
