NBCUniversal’s new YouTube TV deal covers YouTube, Peacock, and a new sports network in one of the biggest streaming updates of the year. The agreement ensures NBCUniversal channels stay on YouTube TV while also bringing fresh content to YouTube and YouTube Primetime Channels. For viewers, it means more sports, entertainment, and on-demand options across Google’s platforms.
The companies announced that the deal secures long-term access to NBCUniversal’s full portfolio of broadcast and cable networks on YouTube TV. This means popular NBC channels won’t disappear from the service, avoiding the blackout fans worried about during negotiations.
In addition, full TV shows, clips, and highlights will be available on YouTube itself, giving viewers more ways to watch without leaving the platform.
Another major highlight is Peacock’s expansion. Under the agreement, Peacock will officially be available on YouTube Primetime Channels. That means subscribers can easily sign up and stream Peacock originals, live sports, and its library of shows directly inside YouTube.
This move strengthens Peacock’s reach as NBCUniversal continues to position it as a key streaming competitor. It also gives YouTube viewers more bundled choices without juggling multiple apps.
The deal also confirms the relaunch of NBC Sports Network (NBCSN). After shutting down four years ago, NBCSN is set to return this fall as part of NBCUniversal’s sports strategy. This revival underscores the company’s commitment to live sports coverage, which remains one of the biggest drivers of streaming subscriptions.
NBCUniversal’s new YouTube TV deal covers YouTube, Peacock, and a new sports network at a time when streaming services are under pressure to retain users. By ensuring NBCUniversal content stays on YouTube TV, expanding Peacock’s distribution, and reviving NBC Sports Network, the company is strengthening its position in a highly competitive market.
For viewers, it’s a win: more content, easier access, and fewer service disruptions.
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