The Magical Kenya & East Africa Regional Tourism Expo (MK & EARTE) 2023 will be hosted at the Kenyatta International Convention Centre (KICC) in Nairobi.

It will bring together 160 agents (buyers) from Kenya’s key source markets.

They will then be taken on 3-5-day familiarization trips to sample the products before a three-day business-to-business (B2B) forum with over 25 exhibitors and more than 700 trade visitors.

“The 3 day B2B forum is based on prescheduled appointments with a smart matchmaking tool and guaranteed meetings,” Magical Kenya said in a statement.

EARTE, which is an annual regional travel fair showcasing the region’s diverse tourism and trade opportunities, is hosted by the East African Community partner states on a rotational basis.

The inaugural regional tourism expo was hosted by the United Republic of Tanzania (URT) in October 2021 in Arusha.

A subsequent event was held in Burundi’s capital, Bujumbura, in September 2022.

“As Kenya hosts the third edition of EARTE, the two events MKTE & EARTE have been combined into one event, creating more value and enhancing the level of engagement at the show for all the participants,” it added.