MSNBC’s Website Is Now MS.NOW: What Changed?

MSNBC’s website is now MS.NOW, a shift many users have been searching about following the network’s recent rebrand. The new ms.now domain brings a refreshed design, a new MS NOW flag logo, and signals the full transition away from the MSNBC name. Many wonder why the brand changed, what the new site includes, and how this affects MS NOW’s editorial direction. This quick guide breaks down everything you should know in a simple, scannable format.

Why Did MSNBC’s Website Become MS.NOW?

MSNOW’s move to its new domain is part of its separation from NBC News and the wider Comcast spin-off of cable channels. The shift reflects MS NOW’s independent newsroom and its goal to build a modern identity without the old MSNBC branding.

What’s New on the MS.NOW Website?

The ms.now site maintains the familiar layout but features a cleaner interface, updated branding, and the removal of the classic MSNBC peacock. The redesign is meant to feel faster, fresher, and aligned with the channel’s reimagined digital strategy.

Does MS.NOW Replace MSNBC Completely?

Yes—MS NOW replaces MSNBC’s digital identity, signaling the network’s final step in distancing itself from its legacy brand. The newsroom now operates independently, and the ms.now domain is the clearest sign of that shift.

How Will MS.NOW Impact Viewers and Readers?

For viewers and readers, the transition is seamless—no loss of content, no new paywalls, and no major navigation changes. The domain simply reflects a new era, modern brand direction, and a future-focused editorial strategy.