Made by Google Event Felt More Like a Talk Show Than a Tech Launch

A new format for the Made by Google event surprised audiences by swapping the traditional keynote for a late-night talk show style.

When people search for the Made by Google event, they expect updates about the latest Pixel devices, wearables, and software. This year, however, the biggest surprise wasn’t just the new Pixel 10 series or the Pixel Watch 4—it was the event’s format. Instead of the familiar keynote presentation style, Google delivered a production that looked and felt like a live late-night talk show. This shift raised questions about whether this style creates a stronger connection with audiences or distracts from the products themselves.

Made by Google Event Redefines the Tech Launch

For years, tech enthusiasts have grown accustomed to a keynote format defined by big stage reveals, sleek demo videos, and executives presenting with dramatic flair. That blueprint, popularized decades ago, has set expectations for nearly every major launch event. But this year, the Made by Google event broke away from tradition, opting for humor, scripted interviews, and even a warm-up act to energize the crowd. The result was less of a corporate showcase and more of a TV entertainment experience.

A Talk Show Atmosphere with New Pixel Announcements

Rather than walking across a stage to announce the new lineup, Google’s senior executives took the hot seat in a talk-show-style interview setting. The casual setup introduced the Pixel 10 series, Pixel Watch 4, and Pixel Buds 2A in a conversational way that resembled a late-night TV guest appearance. While this approach made the event more relatable to the average viewer, it also sparked debate among fans who expected a deeper, more technical product breakdown.

Audience Reactions to the Made by Google Event

For some, the talk show-style presentation added energy and entertainment, making the event more approachable and less corporate. However, longtime fans of traditional keynotes felt the format lacked the excitement and prestige of a big product reveal moment. The balance between entertainment and information seemed tricky—viewers walked away entertained, but some questioned whether the products themselves were overshadowed by the theatrics.

What This Means for Future Made by Google Events

This year’s Made by Google event could signal a broader trend of tech companies rethinking how they connect with audiences. As consumers grow more accustomed to streaming, social media, and entertainment-driven marketing, the line between a product launch and a TV show continues to blur. Whether this experiment becomes a new standard or remains a one-time experiment will depend on how audiences respond—and whether the focus stays on the innovation behind the devices.