As competition with TikTok and Instagram Reels heats up, YouTube today announced an expanded suite of creation tools for its own short-form video platform, YouTube Shorts. Among the new features are tools for remixing, adding effects, stickers, going live and others aimed at encouraging inspiration. The company is also starting a test of a new mobile-first vertical live experience that will help live creators get discovered in the main Shorts feed.
Explains YouTube, Shorts are now being watched by over 2 billion logged-in users each month, prompting the release of more tools to improve the Shorts experience for creators.
One of the key new tools arriving starting today is “Collab,” a way for a creator to record a Short in a side-by-side format with other YouTube or Shorts videos. The feature joins other remixing tools like Green Screen, which uses a YouTube video or a Short as the background of a Short, and Cut, which lets a creator snip out a one- to five-second clip from a YouTube video or Short to remix into their own. Collab, meanwhile, offers a variety of side-by-side layout options for a split-screen format and is available from the same “Remix” option on videos.
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