Google AI Mode Lets You Try On Clothes Before You Buy

Shopping online is about to become a lot more personalized thanks to Google’s new AI Mode. This upcoming tool uses generative AI to let users describe what they’re looking for in clothes or home décor—and then generates realistic images of suggested outfits or items based on those prompts. But what’s most exciting is the virtual try-on feature, which allows you to see how clothes might look on your actual body before purchasing. For anyone who’s ever hesitated over a sizing chart or worried about how a style will sit on their frame, this could be a game-changer. The new Google AI Mode will begin rolling out in the U.S. this fall and aims to improve your shopping journey with visuals that match your needs more closely than ever before.

How Google AI Mode Transforms Online Fashion Shopping

Google AI Mode brings a visual-first approach to online shopping. Rather than endlessly scrolling through filters and product lists, you’ll be able to type out what you're looking for—like “boho maxi dress for a beach wedding” or “casual fall outfit with boots”—and the AI will create an image to match. These images aren’t just artistic renderings; they’re powered by generative AI and informed by Google Shopping’s vast product database. Once generated, the platform surfaces real clothing items similar to the image, making the path from inspiration to purchase shorter and more intuitive.

This makes Google AI Mode especially useful for those with specific but hard-to-describe tastes. It eliminates the guessing game by transforming descriptive keywords into styled outfits. And for retailers, this opens up more ways to connect with shoppers whose preferences may not always be captured by traditional categories or tags. By anchoring search in visual results generated by AI, shoppers can skip the friction and get straight to discovery.

Virtual Try-On: Making Shopping More Realistic and Inclusive

The virtual try-on tool adds an even more practical layer to Google AI Mode. You’ll be able to upload or select a photo of yourself and view clothing items modeled on your body shape and skin tone. This isn’t some generic mannequin simulation—Google’s tool draws from a diverse dataset and uses photorealistic modeling to make try-ons more inclusive and accurate. According to Google, users can currently view tops from brands like H&M and Anthropologie on real models in sizes XXS to 4XL across a variety of skin tones.

This new feature builds trust in online shopping by removing a key barrier: uncertainty. It’s no longer necessary to imagine how something might fit or hope it looks as good in person. With AI Mode, you can get a strong visual sense of style, fit, and proportion—all before adding anything to your cart. This leads to fewer returns and more confident buying decisions, benefiting both shoppers and sellers.

Why Google AI Mode Could Shape the Future of E-Commerce

Google AI Mode isn’t just a cool new feature—it could signal a major shift in how e-commerce works. As shoppers increasingly crave customization and confidence in what they’re buying, AI tools that visualize products based on descriptions and simulate fit in realistic ways will become standard expectations. This aligns with the wider push across industries to make AI feel more human-centered and helpful rather than overwhelming or abstract.

There’s also an SEO angle for businesses. With more people using natural language prompts to search for products, retailers will need to optimize for descriptive queries rather than just product keywords. Google’s integration of AI into Search means that e-commerce brands must adapt to a world where visual results and AI-generated shopping suggestions influence buyer behavior.

If you're someone who struggles to find the right outfit online or often ends up returning items that didn’t look like the photos, Google AI Mode could drastically improve your experience. And if you’re a brand or seller, it's time to rethink your approach to visual merchandising, product descriptions, and customer experience—because AI-powered shopping is no longer the future. It's the present.