Are you wondering how Google is evolving its AI-powered search results? In 2025, Google has started integrating more ads into its AI-driven search features, including AI Mode and AI Overviews. These changes aim to blend helpful AI summaries with relevant product ads, creating a new way for users to discover services and products directly within search results. If you’ve been searching for “ads in Google AI search” or “Google AI Mode advertising,” here’s what you need to know about this latest update.

Google recently announced that it is expanding ads into AI Mode, a chatbot-style interface in Google Search designed to provide users with detailed answers and summaries. For example, when you ask AI Mode how to build a website, it doesn’t just give you a step-by-step guide — it might also show a “sponsored” ad recommending website builder tools like Wix. These ads appear clearly labeled and are part of Google’s ongoing test to integrate search and shopping ads seamlessly into AI-driven responses. This experiment is live now for users in the US on both desktop and mobile devices.

In addition to AI Mode, Google is also expanding ads in AI Overviews — the AI-generated summary boxes that appear atop some search results — from mobile to desktop. These Overviews now often feature product listings with “sponsored” tags that link directly to online stores. For example, if you search for “small dogs on flights,” you might see sponsored listings for small dog carriers right beneath the AI Overview. This rollout started in the US and is expected to extend to select English-speaking countries later this year.

This integration of ads into AI search results reflects Google’s strategy to enhance monetization opportunities while keeping search results helpful and relevant.  

As Google’s AI search continues to evolve, users can expect a blend of instant, AI-generated information coupled with targeted advertising designed to guide purchase decisions more directly than before. This shift marks a new phase in search experience — one that combines conversational AI benefits with commercial intent signals to create a more integrated digital marketplace.

Stay tuned for more updates as Google refines AI Mode and AI Overview ads, expanding to additional markets and devices. This trend is key for anyone interested in SEO, digital advertising, and the future of AI-powered search.